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The ecosystems of many online markets are fairly saturated with services competing for customers' attention and money. In these environments, services must stand out from their peers in order to be successful, and they use a number of clever tactics to do so.
For many online businesses and services, being noticed by customers is a crucial part of being successful. It doesn't matter what sort of service it is, be it a pay-per-view (PPV) streaming service that offers wrestling, a sportsbook, or an online casino, attracting and retaining customers is crucial.
How, then, you may ask, do these services go about attracting our interest? Well, there are a number of tools that they have at their disposal, some more effective than others. Different services have different tools, and there are a prodigious number, but this article will cover some of the most common methods that digital services try to attract customer interest.
The online casino and sportsbook industry has some of the most powerful tools for attracting customers at its disposal, and foremost among them is the use of bonuses. By offering customers a slew of different bonuses, these platforms are able to stand out from the competition and position themselves as the more desirable place for players to play.
Bonuses take on many forms, such as:
Very common, a welcome bonus is given to new players. Attracting new players is one of the most important things for online casinos and sportsbooks, as it is for many online services. Often, these bonuses will come in the form of a matched deposit or free spins. The key for online platforms here is to do enough to entice you, without making it too easy for players to take advantage of the bonus.
These are also relatively common, but have a lesser draw to welcome bonuses. The idea is that by signing up and providing a verified email address, you will be given a small amount of credit to play through without actually spending any money. The idea is that if you enjoy yourself and have fun, you are more likely to spend some money, considering you are already signed up.
This is a tool that some sportsbooks offer. Similar to a matched deposit, the idea is that placing one bet will grant you some credits to make additional 'free' bets. This is designed to retain customers rather than attract them, but it can do both. There are also sportsbooks that offer risk-free bets and will offer credits up to the amount bet on a loss.
Very much designed for retaining customers, reload bonuses are designed to make you feel better about continuing to play on a platform. They function in the same way as matched deposits, but only for continuing players, rather than new players. Similar to risk-free bets, some online casino platforms offer cashback bonuses, which refund money lost as credits to continue playing.
This is a tactic that gets used in many different fields around the internet and elsewhere. By making long-term players feel important, it increases the likelihood that they'll stick around and spend more. These bonuses typically offer small incentives that can build to bigger rewards the more you spend. What exactly a platform offers as a reward varies wildly, but it can be somewhat substantial in some cases.
We're sure you know that these platforms aren't offering these bonuses simply because they want everyone to enjoy themselves; they are calculated tactics to achieve an end. That end is, of course, to get more of your money and time. While this might seem somewhat cold, it is actually the product of a healthy market for consumers. If a market is small and consumers don't have many options, then services and businesses don't have to do anything special to attract the interest of consumers.
But why do they work? Well, by giving something for nothing, these platforms let you experience what they have to offer. Once you have your foot in the door, it's more likely that you'll stay on that platform, if you enjoy it, than go looking for a new platform every time you want to play.
As we mentioned, all sorts of digital services and platforms need to stand out from their fellows and grab your interest. But while they can use tactics with the same intention, they don't have exactly the same toolset that the online casino and sportsbook markets do. So what tools do they have at their disposal?
All of the tactics that these online services use can be summed up with two concepts. They attempt to provide extra value to grab your attention initially, then they try to make continuing to use the service as appealing as possible to retain your custom.
While different services and platforms use slightly different tactics, the similarities between them are nevertheless interesting.
Being aware that services are doing these things to gain your custom is important for consumers, but it shouldn't take away from the benefits that these bonuses often provide. If you enjoy playing online casino games, making use of a bonus offer is a good idea! But be aware that the bonus is serving a purpose, and it isn't just that you have more fun.
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