PWInsider - WWE News, Wrestling News, WWE

IMPORTANT UPDATE ON THE STATE OF THE WEBSITE, PLEASE READ

Hi everyone, I wanted to take a second to bring you up to day about the status of the free section of this website.  Of late, two problems have been brought to our attention where ads are concerned and I wanted to address them here in a posting.  

The two problems are ads hijacking the page by taking the reader to a different website and inappropriate images being displayed in ad code.  I want to say, for the record, that we do not endorse either of those things.  If either of them happen to you, please email us and tell us as much as you can about the problem.  

We often get emails from people asking, "Why don't you just pull that ad code and the problem won't ever happen?"  I wanted to share with you why we can't and tell you about the very real problems facing sites like this one, sites that aren't part of a large media company.

To start off with, the state of online advertising via ad companies has downright dismal for a while now.  When you add in that we are a wrestling site, it's even worse, much like WWE only gets about 25% of the ad rate that their ratings deserve due to what they produce on TV.  Online advertising companies look at sites like this one the same way.  Since July of this year, it's gotten even worse, with all of our companies seeing marked decreases in the payouts that they deliver.  This loss of revenue forced us to ad the pop over ad that appears on every page.  It now generates more than half of the ad money that we make from the advertising companies.  Unfortunately, it's also the ad causes the problems mentioned above.  If we pull it, for any length of time, it causes us a real hardship.  With three full time salaries to pay, it puts us between a rock and a hard place.  

Our options are:

1) Keep the site going as is. 

2) Pull that ad and move as much as 90% of our now free content to pay-only status.

The last thing in the world that I want to do is the second option.  I take great pride in the fact that no other wrestling news site in the world gives its readers as much totally free and original content as we do.  I want to keep doing that as long as humanly possible but I also have three full time salaries to pay, so it makes the ad that generates more than half of our ad company money (and also the problems) a complete necessity to continue doing so.  I will fight taking much or most of the content Elite-only as long as I can.  Unfortunately, that will mean occasional problems with the ad code.

I realize it can be frustrating on your end to deal with those issues.  It's frustrating for us to know that they are happening but as I said, we really don't have another option right now that will keep things going as is.  I wanted you all to know that we are aware of the issues and will address them as we are told about them by you.

Thank you for reading PWInsider.com
Dave Scherer

If you enjoy PWInsider.com you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more by clicking here!

• Tweet