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Paramount TV issued the following:
Jon Taffer Raises the Bar Once Again in Milestone 10th Season Feat. Special Guests Including Chris Kirkpatrick of *NSYNC & Pro Wrestler and Actress Mercedes Varnado
The New Season Premieres Sunday, February 22 at 10 PM ET/PT on Paramount Network
New York, NY – [February 5, 2026] – Paramount Network today announced the premiere date for the highly anticipated tenth season of its hit reality series Bar Rescue, hosted by world-renowned bar and hospitality expert Jon Taffer. Marking a major milestone for the network’s longest-running unscripted series, the new season will premiere with two back-to-back episodes on Sunday, February 22 at 10 PM ET/PT, delivering even bigger rescues, higher stakes and unforgettable transformations.
For ten seasons, the series from 3 Ball Productions has cemented itself as one of television's most enduring and impactful reality franchises, featuring Taffer as he continues his support of local communities and small businesses by guiding struggling bars and restaurants through mismanagement, financial crises, personnel conflicts and personal stakes.
This milestone season ups the ante with special celebrity guest appearances, including Chris Kirkpatrick of *NSYNC and pro wrestler and actress Mercedes Varnado, who join Taffer in the field as he journeys to cities across Florida, Georgia, Tennessee and Kentucky to help revive ailing establishments.
Taffer and his trusted team of culinary and mixology experts tackle each rescue with his signature tough-love approach – identifying the core issues holding businesses back and implementing high-impact solutions designed to guide them toward long-term success. Along the way, viewers can expect explosive confrontations, emotional breakthroughs and inspiring turnarounds that highlight the resilience of small businesses across the country.
Stream past episodes of Bar Rescue on Paramount+ and Pluto TV and join the conversation using #BarRescue across the Bar Rescue accounts on Instagram, Facebook, TikTok and X. Find Jon on social media @jontaffer.
Bar Rescue is produced by 3 Ball Productions, a 3BMG company. Taffer executive produces, with Ross Weintraub and James Agiesta of 3 Ball. Benjamin Hurvitz and Melissa Tallerine are executive producers and Matt Parillo serves as executive in charge of production for Paramount Network.
About Paramount Network
Paramount Network is part of Paramount’s TV Media Group, a flagship division of Paramount, a Skydance Corporation (Nasdaq: PSKY). The Group encompasses the Company’s broadcast and cable television businesses, delivering world-class entertainment, news, and sports across every platform. Its powerhouse portfolio includes CBS Television Network, CBS News, CBS Stations, CBS Sports, and CBS Media Ventures, alongside a collection of iconic brands including BET, Comedy Central, MTV, and Nickelodeon. The Group is also home to award-winning studios – CBS Studios, See It Now Studios, BET Studios, and Nickelodeon TV Animation Studios – which produce original series and beloved programming that connect with audiences across platforms globally.
For more information, visit https://www.paramount.com.
About 3 Ball Productions
Part of 3BMG, 3 Ball Productions is a renowned producer of reality and non-fiction programming for broadcast, cable and streaming. Recent and current 3 Ball Productions series include Paramount Network’s long-running Bar Rescue; Netflix’s Iron Chef: Quest for an Iron Legend; and CBS’s Come Dance with Me. The prodco is also known for such genre-defining franchises and iconic transformational content as The Biggest Loser (NBC), Beauty and the Geek (The CW), and Extreme Weight Loss (ABC), as well as the groundbreaking For Love or Money (NBC), among other series.
About Jon Taffer:
Jon Taffer is America’s beverage, dining & hospitality authority with nearly 40 years of experience as an award-winning expert, entrepreneur, and thought leader in the hospitality, entertainment, and nightlife industries. Best known as executive producer and star of Paramount Network’s “Bar Rescue”, a non-scripted reality show that spotlights Taffer as he saves failing bars from looming closure helping Americans drink better, dine better, and love hospitality again. His latest endeavor is Taffer’s Browned Butter Bourbon, a rich, bold bourbon whiskey with notes of vanilla and toffee inspired by his years of cocktail and culinary creations. In 2025, Taffer partnered with multi-brand restaurant platform, Craveworthy Brands, to scale his innovative, full-service restaurant franchise concept, Taffer’s Tavern, which debuted in Alpharetta, GA in 2020 and Atlanta, GA and Orlando, FL in 2025. Taffer’s Tavern is designed for modern diners who are seeking elevated tavern foods, signature crafted cocktails, and memorable hospitality experiences. Concurrently, Taffer runs Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Anheuser-Bush, Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Fortune 500 brands such as Hyatt Hotels and Marriott International. In addition, Taffer is a best-selling author having written three books: “Raise the Bar,” “Don’t Bulls*t Yourself,” and his newest book “The Power of Conflict: Speak Your Mind and Get the Results You Want.” For more information, visit www.JonTaffer.com.
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