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The following was issued:
LARGER THAN LIFE MANAGEMENT ANNOUNCES LANDMARK PARTNERSHIP WITH LIFEVANTAGE TO BRING WORLD-CLASS HEALTH PRODUCTS AND TURNKEY REVENUE OPPORTUNITIES TO INFLUENCERS ACROSS COMBAT SPORTS, PROFESSIONAL WRESTLING, BODYBUILDING, AND STRENGTH
Industry Legends Attached Include WWE Hall of Famer Rob Van Dam, UFC Hall of Famer Mark “The Hammer” Coleman, and Boxing Icon Eric “Butterbean” Esch
Los Angeles, CA — Larger Than Life Management (LTLM), headed by longtime combat sports and entertainment executive Rick Bassman announces an industry-shifting partnership with LifeVantage (NASDAQ: LFVN), the publicly traded health-and-wellness company and global leader in cellular health and activation.
In this unprecedented collaboration, LTLM has secured a custom, non-network marketing, global talent acquisition deal with LifeVantage that allows influencers to receive the company’s highest-impact health products entirely free of charge while earning 30–40% revenue through a simple affiliate-posting model that LTLM executes and manages for them.
“We’re not doing network marketing. We’ve made a bespoke deal with LifeVantage where our talent gets world-class products for free — and we do practically all the work so they can generate real ongoing income,” said Rick Bassman, LTLM Founder & CEO.
The LTLM x LifeVantage partnership program has already attracted an unmatched cross-section of icons and current stars, including: UFC two-time heavyweight champion Tim Sylvia, American Gladiators centerpieces Deron “Malibu” McBee and Shannon “Dallas” Hall-Girolamo, MMA megastars Josh “The Punk Thomson and Satoshi Ishii, Strongman athlete & YouTube sensation Robert Oberst, AEW wrestling champion Melissa “Thunder Rosa” Cervantes, and star of the FX’s Sons of Anarchy, Howard “Rusty” Coones, with dozens more onboarding each week across MMA, pro wrestling, strength sports, and global combat disciplines.
LTLM’s influencer program is executed by an elite team of category-defining specialists, including: Rich Chou, former head booker for Strikeforce and Bellator MMA, former ECW and WWE Superstar Mike “Nova” Bucci, pro wrestler and digital media pioneer Jennifer “Kharma” Thomas, Japanese professional wrestling industry icon Simon Inoki, and former IFBB champion and fitness legend Monica Brant.
Operational leadership is anchored by Josh Waldrop, LTLM Marketing Director, a 20- year plus industry veteran with deep experience in the pro wrestling business, and Mo Anouti, Director of Operations, retired pro wrestler and former “Mr. Lebanon” (1999- 2002) and Asian Olympic Games Gold Medalist bodybuilding champion, each bringing deep relevance, relationships, and hands-on track records throughout combat sports, fitness, entertainment, and influencer ecosystems.
This announcement runs parallel to Bassman’s other major health venture, GLO Foods, co-founded with former WWE Superstar and health and wellness influencer Gabbi Tuft. Fresh off of the completion of a significant capital raise, GLO is preparing to debut what Bassman and Tuft call “the healthiest bar on the planet” and follows the knockout debut of the viral popularity of the company’s GLO Protein Powder.
GLO’s investors include major personalities such as pro wrestling stars John “Morrison” Hennigan, Kira “Taya Valkyrie” Magnin-Forster, Chavo Guerrero, AEW star Brian Cage, WWE HOF’er Van Dam, Katie Forbes, boxing legend Esch, and others from across the pro wrestling, MMA, and strength communities.
While separate companies, LTLM and GLO together represent Bassman’s expanding footprint in health, performance, and creator-driven commerce, each supporting the other’s mission to help talent feel better, live better, and earn better.
About Larger Than Life Management (LTLM)
LTLM is a rapidly expanding talent-management, influencer, and marketing agency built around combat sports, pro wrestling, bodybuilding, and strength ecosystems. LTLM leverages a deep global network to deliver authentic, high-impact partnerships, brand activations, and revenue engines for top-tier talent.
About LifeVantage
LifeVantage (NASDAQ: LFVN) is a publicly traded health and wellness company specializing in cellular activation, healthy aging, mitochondrial support, and metabolic optimization. With over 23 years in operation, LifeVantage generates more than $250 million in annual revenue and is recognized as a leader in the global health-activation category.
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