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Sports Business Journal reported earlier today that WWE and ESPN will deepen their relationship by co-hosting fan activation events at the College Football Playoffs.
SBJ's report notes, "The activation will also include a custom experience in which fans can create their own entrance and walk out along a football‑inspired path with music, lighting effects, smoke and props similar to WWE or their favorite college football team" with the first event being 1/16 in Miami.
They also noted WWE Hall of Famer Nikki Bella will be appearing on the sideline of tonight's Miami-Ole Miss semifinal at the Vrbo Fiesta Bowl in Glendale, Arizona to premiere a special CFP-inspired WWE Title belt. SBJ notes the belt, "is a custom CFP National Championship title belt, which features co-branded elements and designs inspired by the host city, Hard Rock Stadium, and 136 diamonds for each FBS team."
There will be a sweepstakes via ESPN to give fans a chance to win the title belt.
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