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The following was issued:
WWE and ghostwrite are releasing an exclusive collectible John Cena toy, known as a ghost, starting today.
This exclusive John Cena ghost is being released on the eve of Cena’s retirement from in-ring competition and final match on Saturday, December 13 at Capital One Arena in Washington, D.C., giving collectors a chance to commemorate the historic moment. Dubbed “You Can’t See Me”, the 11” figure is adorned with Cena’s iconography and is partially transparent - a playful homage to the wrestler’s signature phrase.
“ghosts tell stories, and it's hard to think of a story more compelling than this one: John Cena's final match, 20+ years in the making. We're honored to work with the WWE to create a collectible that captures this moment,” said Josh Luber, Founder and CEO, ghostwrite.
The ghost is being sold exclusively on the ghostwrite website via a Blind Dutch Auction HERE. Bidding is now open and closes at 9pm ET on Thursday, October 2. The top 75 bidders will be allowed to purchase the “You Can’t See me” ghost as the clearing price determined by the Blind Dutch Auction.
This is an extremely limited release. Only 100 figures were produced, and only 75 are being sold at auction. To learn more about ghostwrite’s Blind Dutch Auction platform check out their FAQs
Additional information:
The ghostwrite x WWE John Cena “You Can’t See Me” 400% ghost
You can’t see John Cena.
You can see the hat. You can see the armbands and wristbands. But take a good look at this ghost. Stare as hard as you want for as long as you want. Can you see John Cena? No, you can’t.
With his retirement from in-ring competition in the WWE on 12/13/25, his final match, fans around the world rejoice in a story 20+ years in the making and eagerly anticipate the next chapter. The ghost celebrates an icon the best way we know how – but not letting you see him at all.
Info on ghostwrite
ghosts tell stories. Founded by Josh Luber (co-founder of StockX and Fanatics Collectibles), ghostwrite sits at the intersection of culture and commerce, creating toys (“ghosts”) that are true, long-term collectibles. ghostwrite has created licensed toys with the NBA, WNBA, MLB, UFC, and WWE and collaborations with Eastside Golf, Rocky’s Matcha, Astro Boy, Points of Sail, Reebok, HIDDEN, and StockX. Investors include Michael Rubin, Mark Wahlberg, Scooter Braun, David Krane, and Revolution’s Rise of the Rest Seed Fund, along with leading figures in the culture/commerce space, including Gary Vaynerchuk, Rocky Xu (founder of Rocky’s Matcha), Gabe Whaley (founder of MSCHF), and Chinese Pop Superstar, Jackson Wang.
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