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There will likely be more about this in the days to come, but sports merchandising company Coyote Promotions has signed a multi-year deal with WWE to create and produce WWE-branded nights with professional sports teams. If you've ever attended a WWE Night for a MLB team, think along those lines.
The deal will allow Coyote to create WWE nights for all major sports leagues including The NBA, The NHL, Major League Baseball, the NCAA and minor league sports events with WWE personalities appearing and WWE-themed activations during the games.
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