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Wrestling has always been the ultimate storytelling machine, with dynamic characters and emotionally charged plots. The sport is beginning to feel like it is going into a new golden era, with the world of wrestling thriving worldwide. With WWE and AEW continuing to lead the way in terms of promotions, the overall scope of wrestling has never been bigger and better.
This isn’t just about nostalgia; it is about a sport that continually finds new ways to evolve. This can be anything from the introduction of a new rising star or the redemption arc of a veteran. Fans never get tired of wrestling, and this is because each week, it is guaranteed they will get fast-paced action that keeps them on their feet. With the rise of social media and streaming platforms, wrestling has never been more available to the viewer. Just by the press of one button, you can tune in from pretty much anywhere in the world. Online bookies have also started to recognise this growing interest, with more of them now including wrestling markets.
When you think of wrestling, you think of WWE. After all these years, they have remained at the top of the wrestling world and have the most influence in the wrestling scene. After the success of events such as WrestleMania 40, the WWE has started putting its focus on long-term storytelling that captivates audiences.
Names such as Cody Rhodes, Rhea Ripley, and Seth Rollins have taken the centre stage and are the stars of the modern era. Paul Levesque (Triple H) was once a wrestling star in his own right, but he is now running the show at the WWE. With his creative insights, events are at their creative peak.
The WWE has always recognised how much of a key market the UK is. Each year, they host premium live events in London and Glasgow that are always a sellout. Drew McIntyre is the face of UK wrestling currently, with his thick Scottish accent and aggressive style making him a favourite amongst fans.
All Elite Wrestling (AEW) has asserted itself as the number two promotion behind the WWE. What makes AEW so great is its dynamic roster of talent. Bryan Danielson, Kenny Omega, and Toni Storm are always putting on great shows for the fans.
For the UK market, AEW has offered something very different from the WWE. Their matches are longer, with more in-depth storylines that cater to the hardcore wrestling audience. In 2024, AEW put on their All In show at Wembley Stadium, which broke attendance records.
AEW has not shied away from collaborating with other wrestling promotions. They have worked with the likes of New Japan Pro Wrestling and CMLL. Their willingness to collaborate has opened doors to superfights and unexpected matchups that have helped AEW stand out.
In the infancy of wrestling, it was a very male-dominated sport. But in a huge shift, the modern-day wrestling world is stacked with female talent. These women are not just there to make up numbers either; they are headlining events and bringing a new fan base to wrestling.
In the WWE, Rhea Ripley and Becky Lynch are at the top, and they are leading the way to show how entertaining women's wrestling can be. It is not just the WWE that is making waves in the women’s wrestling game, either. AEW has its own stars to boast, such as Toni Storm and Saraya. These ladies show that women’s wrestling is getting stronger and stronger, and with more events, the talent level is only going to get higher.
The UK has done a brilliant job of putting time and effort into women’s promotions and giving the next generation the platform they deserve to make a name for themselves. Wrestlers like Lizzy Evo and Alex Windsor are starting to gain recognition due to their technical ability and emotionally charged performances.
While wrestling has done an amazing job of building up its next roster of future stars, they have also not forgotten those wrestlers who made the sport what it is today. Wrestling loves to create legendary moments that fans will talk about for years to come, whether this is a shock retirement or return. Stars such as The Rock and John Cena make the odd comeback appearance to the fans' delight.
It is not just the WWE that employs this method; however, lots of other wrestling promotions use shock factor in their events to draw out as many emotions from the fans as they can. These moments are not just about the short-term emotion; they are about creating a storyline that can be called upon later down the line.
Wrestling feels revitalised in 2025, from a sport that was solely dominated by the WWE to a community that supports multiple promotions. It is now about celebrating the greatness within the sport, from the WWE’s incredibly put-together shows and long-term storylines to AEW’s highlight reel moments that fans talk about for months after. The landscape of wrestling has never been in a better position, and fans should be in for a treat in the coming years as things continue to get even better.
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