The market is clearly happy with the UFC deal that TKO announced today where all of it's events will appear on Paramount. Signing a $7.7B deal will have that affect (and man, that is an amazing price).
As of this writing the stock is up $7.57 (4.63%).
If you enjoy PWInsider.com you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more by clicking here!