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In an interview with Variety about today's announced deal between TKO and ESPN for WWE events, ESPN Head Jimmy Pitaro commented about what WWE will bring to ESPN.
"WWE events are “an extremely popular form of entertainment, and have stood the test of time,” said Pitaro. Noting that ESPN always wants to expand its audience, “...WWE is going to help us get younger. It’s going to help us get more diverse. It’s going to help us bring in more females.”
The article noted that Pitaro said that he expects both Disney and ESPN to create other kinds of programming tied to WWE.
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