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Creating videos with a consistent and cohesive look is important, especially if you want your audience to recognize and remember your brand. When people see videos with the same style, they know it’s from you before they even check the profile or brand name. This sense of unity makes your brand look more professional and helps people connect with it on a deeper level.
In this blog post, we’ll discuss the two key ways to build a cohesive visual style across videos: using background removal and text to speech features. These tools can help you create a polished look and feel in all your videos, making your content look neat and well-branded.
So, let's get in!
A cohesive visual style means that all parts of your video — the colors, fonts, backgrounds, and sounds — match and look like they belong together. For example, you’re creating a series of videos about your product or service. If each video looks different, it might feel disconnected and unprofessional to viewers. But if the videos look similar, people will see a clear, consistent brand style.
Your video’s background has a big impact on how professional your video looks. If you’re filming in different places, each background might look different, which can disrupt your visual style. Using background removal lets you replace your actual background with one that’s cleaner, simpler, or more on-brand.
Here's why you should remove background from video:
Consistency: It allows you to use the same background for each video, so your viewers get a familiar look every time.
Focus: A clean background lets your audience focus on your message without being distracted by random things in the background.
Professionalism: It adds a polished look, as it makes your videos look more deliberate and less “homemade.”
To remove the background from the video, first download and install the CapCut desktop video editor. Once it is launched, follow the steps below:
Step 1: Upload Video
Start by clicking on "Create Project" and then clicking on the "Import" button. Here, you can upload your desired video from your PC library.
Step 2: Remove Background from Video
Then, drag and drop your video to the editing timeline and click on "BG remover" from the right-side panel. Finally, click on "Auto Removal," and the CapCut desktop video editor will instantly remove your video's distracting background.
Once you’ve removed the background, you can replace it with a solid color, an image related to your brand, or a virtual background that fits your theme.
Step 3: Export Video
After completion, click on the "Export" button and adjust the video settings accordingly. Then, again click on the "Export" button.
Another important part of cohesive video style is the voice you use. Traditionally, people either speak in their videos or hire voice-over artists. But if you want a consistent, reliable voice in all your videos, text to speech (TTS) can be a great solution.
Uniform Sound: TTS gives you the same voice each time, making it easier to keep a consistent sound across all videos.
Cost-Effective: Hiring voice-over talent can be costly, but TTS is usually more affordable.
Easy to Edit: With TTS, you can easily change the script without needing to record a new voice-over. Just adjust the text, and your TTS software will automatically produce the new narration.
TTS tools have come a long way, and now you can choose voices that sound quite natural. Some video editing software , like the CapCut desktop video editor, allow you to pick voices that match your brand style — either you want a friendly, upbeat tone or a calm, serious one.
Pick the Right Voice: Find a TTS voice that fits your brand. For example, a tech brand might prefer a clear, professional voice, while a lifestyle brand might choose a friendly, relaxed voice.
Adjust the Speed and Tone: Most TTS tools let you control the speed, pitch, and emphasis. Play around with these settings to make the voice sound more natural.
Test Different Voices: Listen to a few options to find the one that feels right. Many TTS tools let you preview different voices to find the best match.
To make things even easier, here are some quick tips for keeping a cohesive visual style in all your videos:
Create a Style Guide: Write down the details of your visual style — like colors, fonts, and background style — and refer to it whenever you make a new video.
Use Templates: Many free video editing software let you save templates, so you don’t have to set up your background and TTS voice from scratch each time.
Batch-Record and Edit: If you’re making a series of videos, record and edit them together to keep the style consistent.
Creating a cohesive visual style across your videos doesn’t have to be hard. By using background removal and text-to-speech, you can build a consistent look and sound that helps your brand shine. With these simple steps, your videos will look professional, connected, and ready to make an impact.
So go ahead, experiment with these tools, and start building a video style that’s uniquely yours!
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