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Military.com is reporting that The United States Army spent $11 million on The Rock's UFL Football League, seeking to drive enlistments, but "The high-dollar, high-profile deal likely didn't lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments, internal documents and emails reviewed" by the website revealed.
The article stated "More importantly, the deal included Johnson, a global superstar and owner of the league, who was supposed to serve as a pseudo brand ambassador for the Army -- though the service said he did not fulfill his end of the bargain to publish a specific number of service-related posts on his social media accounts."
The Army is now seeking to somehow recoup $6 million of their investment.
The deal was in part relying on the use of Johnson's social media platforms to drive enlistments, valuing his posts as worth $1 million each. The article claimed that The Army expected five posts, but Johnson only made two posts, according to the article. The deal also included UFL Players wearing Army branding during games.
The United Football League and Johnson's publicist did not respond to a request for comment.
"We are in the process of working with the UFL to determine the final cost," Laura DeFrancisco, a spokesperson for the Army's marketing end, told the website.
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