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WWE GETS FIRST VODKA SPONSORSHIP

By Mike Johnson on 2024-03-07 15:19:00

Sports Business Journal is reporting that WWE has signed a deal with Sazerac Brands’ Wheatley Vodka to become the "Official Vodka of WrestleMania XL", which would be the first spirits deal for the company.  The deal will not just feature the brand at Wrestlemania but additional events laster in the year.

As part of the deal, according to SBJ, "Wheatley will also be presenting sponsor of a yet-untitled, six-part content series on WWE social/digital channels featuring WrestleMania headliner Cody "The American Nightmare" Rhodes interviewing other WWE stars. A Wheately-branded tour bus will be in the series."

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