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NETFLIX'S TED SARANDOS DISCUSSES WWE DEAL

Netflix Co.-CEO Ted Sarandos spoke about the WWE deal on the fourth quarter earnings call yesterday, commenting, "If I could raise a single eyebrow at a time, I would lean into the camera with a single eyebrow and do my best Dwayne."

He later stated the content deal is “right in the sweet spot of our sports business, which is the drama of sport. Think of this as 52 weeks of live programming every year. It feeds our desire to expand our event programming.”

Sarandos added that the WWE Raw deal is "almost the inverse of Formula 1,” with a large and avid U.S. viewer base and upside potential in international markets. WWE programming has been “historically under-distributed around the world,”

He later stated about WWE, "The events themselves are the storytelling in the WWE, so this is a proven formula for us and we’re excited to jump into it."The events themselves are the storytelling in the WWE, so this is a proven formula for us and we’re excited to jump into it.,." Sarandos adding WWE will “add some fuel” to the company’s nascent ad-supported tier.".

Sarandos was later asked if the deal was a change in strategy for the company, and whether they would bid for more conventional sports rights in the future with the success of the NFL on Amazon and Peacock, he simply stated, “I wouldn’t look at this as any sort of change to our sports strategy."

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