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One of the ways online casinos grow their popularity is by forming partnerships with popular brands and celebrities and promoting their events. It includes wrestling! In this article, we’ll dive deeper into the 3 reasons why online casinos want to sponsor wrestling events. We’ll also check out some notable collaborations so far.
MMA and other types of wrestling matches are extremely popular today. So, it’s no wonder many online casinos are trying to partner with players or leagues from this sport. And it’s not just famous names like BetMGM or Caesars. Many casino Philippines online sites also want a piece of the cake. Hence, they create different strategies and offers for players.
The main reason why online casinos would even consider promoting a wrestling event, stars, or leagues is to spread the word about their brand. That way, more and more people will know the online casino exists, thus opening up a path for them to check it out.
Moreover, by creating a connection with a famous MMA fighter, the casino tells all potential players (as well as the already registered members) that it’s secure and reliable. Brands that are built upon the trust and safety of their players are always the ones that are picked first by the most notable stars in the sport.
This reason is closely connected to the first one. Bringing in more customers comes naturally when an online casino partners with a player or sponsors a wrestling event. Just like with the growth of VR and AR in online casinos, many gamers decided to check out these sites. It is simply due to the incorporation of this technology in the games that collaborating with wrestling stars or leagues and promoting their events has the same effect.
Basically, it’s all about simple marketing. When followers of an MMA fighter or the UFC, in general, see their favorite player vouching for a site where they can bet on his matches or simply a casino where they play the same games he does, a desire to be part of it arises.
With more players flocking to a gambling site thanks to the sponsorship the casino gives to the player or league, naturally, there is more income. Needless to say, the end goal of every online gambling site is to generate more revenue. A surefire way to do so is by creating more partnerships with people with a huge fan base and promoting their events.
Of course, when working toward creating more income, online casinos always seek to allow their members to use their preferred payment methods. Hence, today, many Filipino players can find tons of GCash casinos for Filipinos and other banking options like Skrill.
In fact, according to Hiraya Alonto, a professional content maker and senior advisor at Casino10, Skrill will be the best option for players from the Philippines in 2024. The reason is simple: in its 20+ years of existence, it has proven reliable and secure for gamblers around the world!
Considering the 3 driving forces behind the promotion and sponsorship of a wrestling event by an online casino, you can understand why there are so many collaborations of this kind. Below, we’ll give several partnerships between an online casino and a wrestling player or organization.
In 2023, Soft2Bet announced a collaboration with the MMA fighter Ihor Potieria. The online casino and sportsbook said their decision to create the partnership and sponsorship was simple. “The Duelist” (as Potieria is nicknamed) represents the brand’s values: undertaking new challenges and striving to win, no matter the trials.
One of the most well-known brands in the world of online casinos and sportsbooks is BetMGM. But building up to become such a famous brand took years of partnerships and promotional banners.
In 2019, BetMGM partnered with the UFC. As the most famous wrestling organization in the world, the UFC has generated a total revenue of $609 million so far, so the collaboration elevated the brand even more. It allowed fans of the sport to place bets on different matches and get some wrestling bonuses through the promotional banners on the page.
Creating a brand ambassador partnership is a way to promote the brand and the player. The Asian gambling platform Me88 struck a deal in 2022 with none other than the former UFC champion Conor McGregor. The idea behind the sponsorship is for McGregor to increase brand awareness in the region.
Today, there are many online casinos available to many players. A way for them to stand out is to create partnerships with famous brands and promote them on their pages. Sponsoring a wrestling event or even a player doesn’t just push their brand out to the front but also brings in more gamblers, which inadvertently means bringing in more cash.
However, creating a sponsorship between an online casino and a wrestling event works both ways. While the casino spreads the word about its brand, the event gets exposure, increasing the number of players who watch it. So, it’s safe to say that sponsoring a wrestling match brings positives to both sides. Hence, we’re sure we’ll see many more collaborations between big names on both sides in the future!
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