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ENDEAVOR WILL COMBINE UFC AND WRESTLING, ISSUE PRICE: 9.3 BILLION US DOLLARS

By Kendall Jenkins on 2023-12-28 07:24:00

Endeavor Group Holdings, Inc., owner of the Ultimate Fighting Championship (UFC), announced its offer to acquire World Wrestling Entertainment (WWE) for $9.3 billion. The deal involves the creation of a new company that will bring combat sports and sports entertainment under one roof.

Details of the proposed transaction

Endeavor Group Holdings, Inc. already has some experience in such investments, owning assets such as IMG Arena, Professional Bull Riders (PBR), and the Euroleague. As part of the offering, Endeavor would control 51% of the new company, with WWE investors owning the remaining stake. It is planned to change the new company's stock symbol to "TKO" in deference to the term "technical knockout".

It is important to note that Ari Emanuel will remain the CEO of the new company, and Dana White will continue to serve as head of the UFC. Nick Khan will become the President of WWE. With this deal, WWE Executive Chairman Vince McMahon will also play a major role in leading the new firm.

Industry observers believe that Endeavor's acquisition of WWE is similar to the model used for the UFC's 2021 merger. This transaction allowed Dana White to benefit financially while maintaining operational control. A similar situation can be expected with Vince McMahon, who will retain a leadership role in the new company.

Recently, there have been rumors that Endeavor may eventually spin off the UFC and WWE into separate public companies. This will increase the value of the shares for investors. This strategic move could create new growth opportunities for both companies in their own markets.

However, it is worth noting that this deal has not yet been finalized and may require additional negotiations and regulatory approvals before completion. The merger between Endeavor and WWE is expected to have a significant impact on the combat sports and entertainment landscape, possibly creating new synergies and opportunities for fans and investors.

In light of the growing popularity of MMA and especially the UFC among players, Endeavor's bid to join this renowned fighting organization has some interesting in-game implications.

One such implication is the presence of the IMG Arena division, which is owned by Endeavor. This division provides sportsbook operators with the data they need to place bets on sporting events. Endeavor bolstered its business last year by acquiring OpenBet's sports betting division from the company then known as Scientific Games. It should be noted that among OpenBet's clients are such large and popular gambling operators as DraftKings, FanDuel, William Hill, WynnBet, and others.

Additionally, there have been recent rumors about WWE (World Wrestling Entertainment) proposing that Colorado, Indiana, and Michigan allow scripted betting on their sporting events. However, gaming regulators in those states have said they either have no contact with WWE or are not interested in approving bets on events where the outcome is already predetermined.

These two facts indicate that the gaming industry continues to develop and adapt to new trends and consumer demands. The inclusion of UFC and WWE in the gaming sphere gives them greater visibility and attracts new players. Bookmakers such as DraftKings and William Hill are looking to expand their customer base by offering bets on UFC fights and WWE events, reflecting growing interest in these sports entertainment.

However, the issue of approving rates for stage events remains quite complex. While they may provide an additional opportunity for gaming and entertainment, gambling regulators are wary of the potential negative consequences associated with betting on outcomes that are already predetermined. This may also cause a wave of scandals and disputes related to the legality and integrity of such events.

Many experts and sports fans are worried that such a merger will negatively impact the industry. Betting and gambling addiction is a common problem among fans, which can get worse. According to topcadcasinos.net, many casinos offer users no deposit bonuses, and bookmakers offer free bets for registration. If these free bets are spent on sporting events with a predetermined outcome, the position of spectators and fans will become completely unfavorable.

Overall, the growing interest in the UFC and WWE among players indicates that fighting organizations have significant potential for integration into the gaming industry. However, obtaining regulatory approval and dealing with ethical and legal issues that arise are still challenges that need to be addressed.


 

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