ESPN have an article on the official merger of WWE and UFC with comments from Nick Khan and Lawrence Epstein, UFC senior executive Vice President and Chief Operating Officer.
Epstein noted the following:
- "Where we want to get is where every UFC fan is a WWE fan and every WWE fan is a UFC fan."
- UFC executives had envisioned a world where UFC and WWE could partner up for "probably a decade and a half"
- Paul Levesque will remain head of creative for WWE.
- No plans for "massive changes" to both brands. What is possible is that UFC and WWE could hold major events on the same weekend in one city and the two promotions going to tourism authorities and selling them on paying for the UFC and WWE as a package deal coming to their jurisdiction.
If you enjoy PWInsider.com you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more by clicking here!