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THE NEW DAY FINDS A NEW BREAKFAST CEREAL BEFORE WRESTLEMANIA

By Paul Jordan on 2023-03-16 08:54:00

Xavier Woods posted the following on his Instagram:

So @truekofi made some new friends and wanted to introduce us to them…..

Last month, The Hollywood Reporter featured an interview with WWE Senior VP and Head of Global Sales and Partnerships, Craig Stimmel teased the partnership with Cinnamon Toast Crunch stating that we could see a sponsored match at WrestleMania similar to the Mountain Dew Pitch Black match at this year's Royal Rumble. Stimmel, stated in the Hollywood Reporter article, "I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match. So we’re going to do things that fit inside of our storyline as well."

It was also revealed that WWE looks to make $14 million-$15 million in sponsorships alone at this year's WrestleMania setting a new record for the company and indicating a 43% increase from the year prior.

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