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WWE has internally slotted Bray Wyatt as the top babyface for the Smackdown brand, PWInsider.com has confirmed. Drew McIntyre is currently slotted as the second on that list.
WWE has been absolutely thrilled with the rollout of the Wyatt return as he's been the company's top merchandise seller in recent weeks. There are plans to roll out additional Wyatt merchandise including plush versions of the Firefly Funhouse characters.
The company is especially happy with the buzz from all the interactive "White Rabbit" material leading to Bray's return and will be looking to do similar content in future storylines, even for others beyond Bray Wyatt if and when the time is right and it fits a storyline. There were a number of people who pushed for such content in the past but it was never authorized under the old regime, but until the Paul Levesque vision for creative, that has changed.
For those who have called the phone number that was attached to the link in the QR code on Friday, that number - (855) 211-1133 features a whispering Bray Wyatt talking about not losing control. The verbiage seemed very familiar to me when I heard it and I could be off on this, but it appears they are playing off of lyrics from the old David Bowie classic "The Man Who Sold The World", which later burst out as a massive hit for Nirvana when they played it at their last televised concert before Kurt Cobain's death on MTV Unplugged in November 1993:
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