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The Rock's first-ever DC Comics film Black Adam will have several screenings tonight ahead of tomorrow's official theatrical opening here in the United States. The film, which is hoped to be the catalyst to shift the DC Cinematic films into a stronger, more cohesive direction, has been predicted to have a box office opening in the area of $135 million, obviously buoyed by The Rock's star power.
It has been a long road with The Rock first announced as taking on the mantle of the DC anti-hero way back in September 2014, when the original plan was to introduce him as the villain in the Shazam! film series. Johnson lobbied for Black Adam to be introduced in his own film, allowing for two separate franchises to be launched instead.
Debuting in 1945, Black Adam is an ancient Egyptian predecessor of DC Comics' Shazam. Shazam, he utters a magic word in order to be transformed by magical lightning into his super-powered form, but became corrupted after receiving his powers. In recent years, he has also been the ruler of the fictional country Kahdaq. There were allusions made to him, but not by name, in DC's feature film adaptation of Shazam! several years ago.
As noted, the hope within Warner Bros. Discovery is that the film will help endow the DC Cinematic Universe with some new momentum as the new management of WBD charts a path forward.
There are lots of promotions for The Rock's Black Adam:
For those of you who are T-Mobile subscribers, the T-Mobile Tuesday app is offering a code for a $5 ticket to Black Adam today.
Vudu is offering an $8 coupon towards the purchase of a Black Adam ticket will purchase of select digital films at this link.
If you are Regal Crown Club member and are seeing Black Adam in IMAX on Thursday 10/20, you will receive a free small popcorn.
AMC are selling exclusive Black Adam merchandise including a light-up popcorn bucket at this link.
If you drive an electric vehicle and complete a qualifying charging session at an EVgo station, you will be eligible for a $5 Fandango promotional code for use towards purchase of a ticket to the film. EV drivers must first confirm their EVgo email address at this link, then charge for at least 20 minutes on a fast charger or 6 hours at an L2 station. You will then receive an email with the promotion code and instructions on how to redeem it.
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