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Online live streams of people playing video slots are popular. But why? What is the goal of the streamers, what is their revenue model and is there anything to criticize from a moral point of view? We see them appearing more and more in recent years: casino live streamers. This principle has come over from gamers who show how they play a certain video game via Twitch or YouTube.
The casino live streamers work in a similar way. They give potential gamblers and other interested parties the opportunity to see what is possible with a particular video slot. The viewers can of course enjoy the big profits that the streamers regularly grab.
With the increasing popularity, the number of worrying and sometimes downright accusatory stories against some of the casino live streamers is also growing. They are accused of cheating in various opinion pieces and on forums. The truth behind the casino live streamers is, as always, more ambivalent. More info here. There are certainly drawbacks and injustices to be found, but refuting them is also easy.
Casino live streamers are succinct gamblers who show their adventures in the online casino live. They normally do this via the Twitch and/or YouTube platform. In addition to these casino live streamers, also called “slot streamers”, there are gamblers who upload their casino experiences on YouTube afterwards. Strictly speaking, these are therefore not live streamers, but they fall in the same vein.
Casino live streamers say they play for real money and in real online casinos do exactly what you and I could be doing. But, why are people watching these casino live streamers? This has several reasons. Some points that attract viewers are:
You can learn how the game works exactly.
Enjoying the winnings of other gamblers without taking any risks yourself can be attractive.
It's simply good entertainment and a fun way to kill time.
Often there is a lively live chat with other viewers present. The live streamers often participate in this themselves. This can make it feel like a cozy community.
Although many casino streamers start because it is simply their hobby or interest, it is of course nice for the 'lucky few' to turn their hobby into their profession later on. There are many ways slots streamers can make money once they become popular enough. The usual ways to do this are:
Donations via Twitch /YouTube: Fans of the streams can show their appreciation by donating funds to the streamers.
Advertisements via Twitch/YouTube: When there are enough viewers you can earn a lot of money from advertisements. At YouTube, for example, it is an automatic process in which the channel gets a certain amount of money per view.
Self-advertising: By promoting brands, a live streamer can generate even more advertising income.
The majority of casino live streamers earn the most from so-called affiliate marketing. We explain this to you below.
In the simplified sense, Affiliate Marketing is an advertisement by a third party who is not directly working for the company, but is self-employed so he earns a commission on every purchase made through him. Also, he may be rewarded a payout for providing a specific result to the advertiser, like achieving a certain target of views count.
An example is a YouTuber who reviews a pair of headphones and provides a link to buy this product. When viewers actually buy the product via the link, this YouTuber gets a percentage of the profit. In this way, both this video maker and the seller of the headphones benefit from the process.
We often see this way of advertising at non GamStop casinos. In fact, we also earn some extra money in this way so that we can continue to post articles to protect everyone from casino scammers!
There are different ways how affiliate marketing is applied and different ways to reward the affiliate partners. These are roughly three ways:
Profit Sharing: Affiliates receive commission based on the expenses customers make. Suppose a customer spends 1,000 euros at an online casino, then it can be agreed that the referrer will receive 10, 20 or sometimes 50% of this.
CPA: stands for 'cost per transaction'. The affiliate marketer receives a fee per customer referred or per product or service sold. Suppose a headset costs 100 euros, then the referrer can get 5 euros for this, for example.
Mixed Models: There are many hybrid models of affiliate marketing. You can easily find more about this online. An amount can also be agreed in advance with a bonus construction.
The main reason that affiliate marketing is so widely used is because it is a hugely beneficial way for businesses to advertise. On average, the so-called Return on Investment (ROI) of affiliate marketing is much higher than with other advertising methods. This is because the company only has to pay for actually sold products or services. In addition, the success is easily measurable and generally makes for a stronger brand name.
To summarize everything regarding casino live streamers, here are the advantages:
Nice to get to know casino games
Pleasant pastime: chatting with other viewers and with the streamers themselves
Enjoying the profit of others without running the risk of losing yourself
Learn some new tips and tricks
Participating in giveaways and contest
You may pick up a promo code that gives you a special bonus from a non GamStop casino
Here are the cons:
Unfortunately, you can't always win like them!
Streams may create false expectations
Slot streamers not always open about income and gambling.
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