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By Mike Johnson on 2022-09-20 10:08:00

The following press release was issued this morning:

Multiplatinum Grammy Nominated Producer/Director Carlos “Spiff TV” Suarez and Latin Trap and Reggaeton Megaproducer DJ Luian Step Into Masked Republic’s Cinelucha Universe

The “Hunters de los Muertos” will be featured in the new transmedia franchise inspired by the classic lucha libre film genre.

San Diego, CA & Miami, FL – September 20, 2022

Earlier this summer at San Diego Comic Con, Masked Republic® revealed the new Cinelucha® transmedia universe taking modern day lucha libre superstars into classic lucha film inspired adventures across print, screens and tabletops.  Now, the company has revealed that it is not only lucha stars themselves who will be stepping into horror, fantasy and sci-fi sagas.

“Lucha libre and lucha films are not only beloved in Mexico, where the sport is declared intangible cultural heritage, but throughout the globe - whether because of a connection among Hispanic heritages or simply embraced as part of pop culture,” Masked Republic founder and CEO Ruben Zamora said.  “When we looked to launch the Cinelucha universe, we wanted to be able to bring fandom from across the globe into it, and that includes non-luchador celebrities as well.”

The first to step into the world- Latin music megaproducers Carlos “Spiff TV” Suarez and DJ Luian.  When Spiff is not producing videos for industry heavyweights the likes of Bad Bunny and Anuel AA or Luian not making music for the likes of J. Balvin and Daddy Yankee, the duo are known for their love of lucha libre and pro wrestling.  From collaborations with WWE and AEW licensees to incorporating the legendary Rey Mysterio into music videos, the duo has their fingers on the pulse of both industries.  And now, they will form a new alliance as they step into the pages of the Cinelucha universe as the “Hunters de los Muertos” teaming up to solve a classic lucha film style horror-mystery.  

“I’m a big fan of comics and wrestling and the vintage El Santo movies and, I love what Masked Republic has done with their Luchaverse and other entertainment properties.  It’s gonna be fun to see what we cook up,” Spiff said.

DJ Luian added, ““I have always liked comics, from Marvel to Kevin Smith so with Spiff and Masked Republic we will do something super interesting. I know you will love it!”

“The Cinelucha universe is unlike anything the lucha libre industry has seen before,” Masked Republic President & COO Kevin Kleinrock stated. “Natively transmedia, we are simultaneously developing the world in print, across screens and in officially licensed products including tabletop, RPG and action figure playsets.  So, while today we are excited to announce Spiff and Luian will be off on their first adventure soon, fans across the world will soon be able to join them and help dictate the fate of the adventure.  Will they make the same choices Spiff and Luian made in the comic or choose their own paths?  Will they team with them or aim to do battle against them?  We are just now about to scratch the surface of what will be possible for lucha libre, Spiff and Luian’s global fandoms.”

And fandoms they have!  Between the two, Spiff and Luain have over 10 million social media followers and the latter is averaging more than 10 million monthly listeners on Spotify after racking up 8 billion views on YouTube for his Hear This Music label channel.  Meanwhile, lucha libre is beloved worldwide with its greatest fan bases outside of Mexico found in the U.S., Latin America, Japan and throughout Europe. 


Masked Republic, a privately held company, is the first integrated live event, merchandising and media organization uniquely centered in the emerging growth market of lucha libre and dedicated to expanding the sport, deemed an intrinsic part of Mexican culture, beyond the borders of Mexico. The company’s core lines of business include representation of dozens of the biggest stars in the industry, worldwide merchandising through the company’s Legends of Lucha Libre® brand, live event production and creation, management, production and distribution of content across multiple platforms including television, home entertainment, pay-per-view digital media and film. The company is headquartered in San Diego, CA with offices in San Francisco, Las Vegas, Mexico City and London.  For more information, visit and follow @MaskedRepublic across social media.


Latin American music mogul and film director, Carlos “Spiff TV” Suarez, is making music history by fusing the hip hop and Hispanic markets and creating a new, groundbreaking sound.  After being introduced to DJ Khaled following the release of Spiff’s first film “Reggaeton Invasion,” the NY born Puerto Rican-Dominican became a “one-stop-shop” for major hip hop artists including Rick Ross, Diddy and French Montana.  After proving himself a multi-faceted maven, Ross named Spiff head of A&R for his chart topping record label Maybach Music and later the two co-founded Maybach Production.  Spiff has worked with the biggest names in Hip Hop and Latin music including Li Wayne, Future, Wale, Meek Mills, DJ Khaled, Yandel, Daddy Yankee,  J Balvin, Anuel AA, Nicky Jam, SwizzBeatz and Bad Bunny.  Spiff’s passions for music and film have given birth to multiple ventures including horror movie “Ain’t No Grave”. 


Puerto Rican DJ/producer DJ Luian rose to acclaim with a string of enormous hits beginning in the 2010s including "La Ocasión," the first Latin trap single to achieve international success and usher in a new global sound. Using social media channels to share his music, he amassed a devoted fan base (now at over 8 million followers, 10 million Spotify plays a month and over 8 BILLION YouTube views) and parlayed success with his solo career into the formation of his Hear This Music record label with Mambo Kingz.  Collaborating with rising stars like J Balvin, Farruko, and many others, DJ Luian scored hit after hit, going from producing reggaeton bangers like 2014's "Tremenda Sata" to more R&B-leaning singles like 2018's "Babalu" which featured Becky G, Anuel AA and Prince Royce and "Solita" featuring Ozuna, Wisin and Almighty.  Luian's love of wrestling has led to designing officially licensed apparel for Chalkline's WWE collection and often accompanying former WWE World Champion and lucha libre icon Rey Mysterio to live events, especially in his home of Puerto Rico.  Accolades for Luian include Premios Juventud 2019 Winner, Premios Tu Musica Urbano 2019 Winner, BMI Awards Winner 2018,2019,2020, Grammy Nominee 2018,2019,2020 and 10 Million Youtube Diamond.  

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