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MLW PARTNERING WITH RANGE SPORTS

MLW is partnering with Range Sports, a firm that helps to manage and produce brands with the goal of building the promotion's footprint.  The partnership was first reported by Justin Barrasso of Sports Illustrated.

MLW's Court Bauer commented, "Range has created a true dream team in the entertainment and sports space, so this is a great opportunity for MLW. Right now, we’re airing in over 60 countries. The goal is to extract maximum value across television, sponsor sales, event touring, and our full portfolio. We want to grow our windows and that is driven by live broadcasts."

Range Sports President Will Funk, who was highly involved in AEW coming to TNT, noted, "One of our pillars at Range is identifying growth properties across sports, and we think there is a great opportunity for a distribution partner that wants to build a property, potentially even an equity partner.  Court has experience, knowledge, and the number of hours of programming he has already produced is remarkable. A part that really excites me is MLW’s diversity. There is an appeal to the Hispanic marketplace, which is a huge opportunity for wrestling. There is tremendous upside there–I don’t know that the other promotions have done a great job with diversity. And MLW is a great product."

Funk also commented on how the two sides can work together and how Range will be beneficial to MLW going forward.

“We have an unlimited bandwidth and many potential distribution properties.  We’re going to look at our music division and see if there is someone who is very passionate about pro wrestling who can be a brand ambassador. Beyond film, TV, and music, our branding division can assist MLW in building a more polished brand. From the brand partnership side, we have lots of relationships with Fortune-500 companies that are looking to, specifically, integrate into the fabric of the property in a seamless, organic way. On the network/streaming side, we have relationships with broadcast cable stations and streaming services, so there is an opportunity there to get MLW in front of the right people."

One would think an official press release from the promotion is forthcoming.

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