DC Comics today announced plans to publish several prequel books for The Rock's Black Adam film, which will be released this October. Those books, Black Adam: The Justice Society Files, will be released on 7/5:

There will also be a Funko Pops line for the film, including obviously The Rock as Black Adam.
Rock commented on the response to the film's first official trailer on his social media, writing:
Two words. #BlackAdam
— Dwayne Johnson (@TheRock) June 10, 2022
THANK YOU around the world.
A staggering 98% POSITIVE GLOBAL REVIEW for our BLACK ADAM trailer!
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A new era in the DC Universe is ushering in.
Passion.
Disruption.
And ALWAYS giving the fans what they want.
~ BA??@SevenBucksProd pic.twitter.com/FYQrVTu1L4
Meanwhile, The Rock's XFL released the following video:
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