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Anyone who has ever placed a bet online will be aware of the incredible range of offers, promotions, and bonuses that are available in the industry. Every betting site develops its own unique offers to try and entice new clients their way and also provide ongoing promotions and specials to their current client base to keep them motivated and willing to spend money on the site. Although special offers and promotions have long been a feature of bookmakers, the offers that you see today reflect the landscape of the Internet and are so effective because of advances in technology.
This article looks at some of the reasons why betting offers are perfect for the Internet age and explains why customers are able to enjoy such excellent value for money from betting sites.
Perhaps the main reason that betting offers in the present day are perfect for the Internet age is because of the improved communication channels between bookmakers and punters. As soon as a punter signs up and becomes a customer with a betting site, they provide the bookmaker with a whole host of information (including their email address and phone number), which the bookmaker can then use to contact them directly. Through targeted marketing and appealing offers, bookies can get in touch with their customers and encourage them to spend more liberally.
One of the most effective means of advertising and promoting in the Internet age is via social media. Whether you love it or hate it, you can’t deny that it’s effective. Bookmakers maintain a presence on platforms like Facebook and Twitter and are able to articulate their real-time offers and promotions to their clients. Because many punters have social media apps on their phones, they’re able to click through to special offers right there and then and enjoy exceptional value from their bookmakers, which encourages them to spend more money.
When you think about it, apps are a truly remarkable feature of the internet age. Companies have all of their special offers and promotions right there in front of their customers, and betting sites are no exception to this. Via app notifications, bookmakers can tell their clients about the latest offers and promotions and explain in detail how they can access them. This is an effortless form of marketing and is incredibly effective for bookmakers. The more sites that utilise purpose-built apps, the more we’re likely to see even more lucrative special offers and promotions.
In the UK, people tend to be online at pretty much all hours of the day (and sometimes night). This is an incredible opportunity for betting sites to engage with their clients. Historically, bookmakers were restricted by high street opening hours and confined to certain live sporting venues, which made it harder to appeal to their customers with attractive offers and promotions. However, thanks to the 24-hour nature of the Internet, firms no longer need to worry about missing out on engaging with their customers and can easily connect with them around the clock.
Back in the day, if you wanted to find out about the best offers and promotions at your local bookmaker, you would have to leave the house and see what was advertised in the window of your local betting shop. If you then wanted to compare these offers with a competitor, you would have to travel to the next bookmakers and do the same thing. Such a thing is almost unimaginable to the younger generation today, as they can simply open up Google and find the best betting offers with the tap of their screen. The convenience of the Internet means that even more people than ever are able to find out about betting offers, which is great news for bookmakers.
Given the fact that UK punters can sign up to countless bookmakers from their smartphone or PC, means that there’s little loyalty in the betting industry. Punters tend to follow the best offers and look for value, which they can find by searching on the Internet. Once upon a time, punters would strike up a relationship with their bookies and return to the same shop time and time again, but with online gambling, this isn’t possible. As such, the enticing special offers promoted by betting sites can draw customers from lots of different places, as loyalty isn’t as important to punters as it once was.
There’s no doubt that betting sites have utilised the Internet to their advantage. Being able to broadcast their incredible range of offers and promotions directly to their customers via the Internet, means that they can stay one step ahead of the competition and return good profits at the end of every year.
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