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WWE, DRAFTKINGS SPORTS GAMING PACT ANNOUNCED

WWE issued the following:

DraftKings and WWE Enter Historic New Deal

Agreement Immerses WWE Fans in Sports Gaming

 BOSTON & STAMFORD, Conn. – March 29, 2021 – DraftKings (Nasdaq: DKNG) and WWE (NYSE: WWE) today announced that DraftKings will become an Official Gaming Partner of WWE, subject to regulatory approval in all applicable jurisdictions. The collaboration centers on DraftKings’ popular free-to-play pools product and will launch with an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, on April 10 and 11.

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DraftKings and WWE Enter Historic New Deal 

Agreement Immerses WWE Fans in Sports Gaming 

BOSTON & STAMFORD, Conn. – March 29, 2021 – DraftKings (Nasdaq: DKNG) and WWE (NYSE: WWE)  today announced that DraftKings will become an Official Gaming Partner of WWE, subject to regulatory  approval in all applicable jurisdictions. The collaboration centers on DraftKings’ popular free-to-play  pools product and will launch with an inaugural free-to-play pool at WWE’s two-night pop culture  extravaganza, WrestleMania, on April 10 and 11.  

“As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with  WWE and introduce its devoted fanbase to the DraftKings brand,” said Ezra Kucharz, Chief Business  Officer at DraftKings. “This relationship helps fuel the engagement and drama of WWE’s signature  matchups and storylines as audiences enjoy the second-screen experiences our products provide.” 

Pursuant to the agreement with WWE, DraftKings will receive an exclusive license to media assets and  in-game branding for WWE pay-per-view events. Additionally, both WWE fans and DraftKings customers  will be able to participate in a number of integrated, free-to-play pools contests and products and  experience digital promotion and program integration.  

“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming  partner,” said Stephanie McMahon, WWE Chief Brand Officer. “This collaboration marks a significant  step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to  leverage the massive appeal and reach of the WWE brand.” 

WrestleMania will take place Saturday, April 10 and Sunday, April 11 at Raymond James Stadium in  Tampa Bay, and stream live exclusively on Peacock at 8 pm ET in the United States and on WWE  Network everywhere else. 

More information about DraftKings is available at www.draftkings.com. DraftKings’ line of products are  available via iOS and Android here. 

About DraftKings 

DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive  spirits of sports fans with products that range across daily fantasy, regulated gaming and digital media.  Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman,  DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi channel provider of sports betting and gaming technologies, powering sports and gaming entertainment  for 50+ operators across more than 15 regulated U.S. and global markets, including Arkansas and  Oregon in the U.S. DraftKings’ Sportsbook offers mobile and retail betting for major U.S. and  international sports and operates in the United States pursuant to regulations in Colorado, Illinois,  Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania, Tennessee, Virginia  and West Virginia. DraftKings’ daily fantasy sports product is available in 8 countries internationally with  15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB and the PGA  TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of  the PGA TOUR.

About WWE 

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized  leader in global entertainment. The Company consists of a portfolio of businesses that create and  deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly  entertainment on its television programming, pay-per-view, digital media and publishing platforms.  WWE’s TV-PG programming can be seen in more than 900 million homes worldwide in 28 languages  through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India and  Rogers. The award-winning WWE Network includes all live pay-per-views, scheduled programming and a  massive video-on-demand library and is currently available in more than 180 countries. In the United  States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. The  Company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Orlando, Dubai,  London, Mexico City, Mumbai, Munich, Riyadh, Shanghai, Singapore and Tokyo. 

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. Trademarks 

All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos  and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and  copyrights are the property of their respective owners. 

WWE Forward-Looking Statements 

This press release contains forward-looking statements pursuant to the safe harbor provisions of the  Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks  and uncertainties include, without limitation, risks relating to: the impact of the COVID-19 outbreak on  our business, results of operations and financial condition; entering, maintaining and renewing major  distribution agreements; a rapidly evolving media landscape; WWE Network (including the risk that we  are unable to attract, retain and renew subscribers); our need to continue to develop creative and  entertaining programs and events; the possibility of a decline in the popularity of our brand of sports  entertainment; the continued importance of key performers and the services of Vincent K. McMahon;  possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly  competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate  and greater financial resources or marketplace presence of many of our competitors; uncertainties  associated with international markets including possible disruptions and reputational risks; our difficulty  or inability to promote and conduct our live events and/or other businesses if we do not comply with  applicable regulations; our dependence on our intellectual property rights, our need to protect those  rights, and the risks of our infringement of others’ intellectual property rights; the complexity of our  rights agreements across distribution mechanisms and geographical areas; potential substantial liability  in the event of accidents or injuries occurring during our physically demanding events including without  limitation, claims alleging traumatic brain injury; large public events as well as travel to and from such  events; our feature film business; our expansion into new or complementary businesses and/or strategic  investments; our computer systems and online operations; privacy norms and regulations; a possible  decline in general economic conditions and disruption in financial markets; our accounts receivable; our  indebtedness including our convertible notes; litigation; our potential failure to meet market  expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon  exercises control over our affairs, and his interests may conflict with the holders of our Class A common 

stock; a substantial number of shares are eligible for sale by the McMahons and the sale, or the  perception of possible sales, of those shares could lower our stock price; and the volatility of our Class A  common stock. In addition, our dividend is dependent on a number of factors, including, among other  things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of  capital), our financial results and condition, contractual and legal restrictions on the payment of  dividends (including under our revolving credit facility), general economic and competitive conditions  and such other factors as our Board of Directors may consider relevant. Forward-looking statements  made by the Company speak only as of the date made and are subject to change without any obligation  on the part of the Company to update or revise them. Undue reliance should not be placed on these  statements. For more information about risks and uncertainties associated with the Company’s  business, please refer to the “Management’s Discussion and Analysis of Financial Condition and Results  of Operations” and “Risk Factors” sections of the Company’s SEC filings, including, but not limited to, our  annual report on Form 10-K and quarterly reports on Form 10-Q. 

DraftKings Forward Looking Statements 

Certain statements made in this release are “forward looking statements” within the meaning of the  “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When  used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,”  “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of  

these words or similar expressions (or the negative versions of such words or expressions) are intended  to identify forward-looking statements. These forward-looking statements are not guarantees of future  performance, conditions or results, and involve a number of known and unknown risks, uncertainties,  assumptions and other important factors, many of which are outside DraftKings’ control, that could  cause actual results or outcomes to differ materially from those discussed in the forward-looking  statements. For a discussion of additional risks and uncertainties, which could cause actual results to  differ from those contained in the forward-looking statements, see DraftKings’ Securities and Exchange  Commission filings. DraftKings does not undertake any obligation to update or revise any forward looking statements, whether as a result of new information, future events or otherwise, except as  required by law. 

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