PWInsider - WWE News, Wrestling News, WWE

5 BENEFITS OF VIDEO MARKETING YOU CANNOT MISS ON

For a business to be successful, many pieces need to fall in place - a visionary CEO, a memorable brand, a robust product/ service, exceptional support, etc. But, in today’s crowded market, what your business really needs is a riveting story to well and truly stand out. A compelling story evokes an emotional response, making you nostalgic, excited, and eager to try something. And, what better way to tell stories than video?

People prefer videos because of their immersive nature. You can use videos to simplify complex concepts, narrate absorbing stories, share customer experiences, etc. But, beyond its qualitative appeal, a video is also attractive to the number-crunching marketer because it allows them to track viewer engagement meaningfully. Performance marketers can measure the effectiveness of a campaign or a promotion in a data-driven manner by looking at engagement (number of likes, shares, comments) or retention metrics (at what point do viewers drop off). 

Videos capture your entire brand essence and product vision and deliver it in an engaging visual format in less than 5 minutes. Just ask yourself if you would rather spend 10 minutes going through a company’s website and blog or watching its 2 minute product intro video? Video usage stats are blowing up. A Hubspot report claims that 81% of businesses use video as a part of their marketing arsenal, while nearly 78% of people watch videos online every week. On an aggregate, YouTube accounts for a whopping 1-billion hours of video consumption every day.

With numbers like these, can your business really afford to miss out on video? Here are 5 ways how incorporating video into your marketing strategy can supercharge business outcomes:

Conversions Get a Boost

Social Media Today publication states that, around 90% of users think that watching a video aids their buying process. Wyzowl claims that 74% of website visitors who are greeted with a product video on the landing page end up buying it (ensure that the video is on mute and does not auto-play, lest you startle them with loud, jarring sounds). Another advantage of a video on your website is that it makes people stick around longer. It is also better UX for those who prefer getting their information visually than textually. On average, videos increase the ‘time spent on a website’ by a whole 2 minutes. An Aberdeen Group study claims that users exposed to videos have a 27% better clickthrough rate.

Fosters Trust

Sales and marketing are all about building meaningful relationships. You need to stop being pushy and let users come to you instead. This paradigm shift in marketing was pioneered by Hubspot, who called it ‘inbound marketing.’ And video content is the best way to pull users in because it’s engaging and does not require commitment. Your product videos should not be too sales-y but instead, should focus on informing and educating the user about their pain points. Some users are iffy when it comes to buying something over the Internet because they fear being defrauded. To that end, videos work like a charm because they let you reach through and address the users’ reservations and fears in a conversational way. It’s no wonder why YouTubers with large following have become so influential and reached near-demigod status.

Levels Up Your SEO Game

Video content helps you rank higher in search engine results pages (SERPs). All the major search engines track how much time you spend on a website after visiting it from the SERPs. This metric (known as dwell time) is one of the most critical factors in Google’s page-ranking algorithm, as per Backlinko. Video helps you improve dwell times drastically, according to 80% of marketers (Hubspot). A Mist Media research reports that, a typical Internet surfer spends 88% more time on a website containing a video, on average. They say the best place to hide a dead body is the second page of Google’s results. Adding high-quality videos on your website improves your chances of ranking on the first page by 53x. Not just retention, but videos also help tremendously with discoverability and featuring more prominently on SERPs. According to Search Metrics, 55% of all keyword searches in America, surface results having at least one video. 

Improves Social Media Presence

Social media apps like Facebook, Instagram, and Tiktok have monopolized attention. When you’re not doing anything, you’re mindlessly browsing through your social media feed. And video is the best way to catch your audience’s attention on social media because it offers an instant dopamine hit, and some welcome escapism. Creating funny, quirky videos for social media can amplify your reach a thousandfold. 83% of users would consider sharing your brand video if they enjoyed watching it, says Hubspot. Small Business Trends claims that social media videos rack up 1200% more shares than text or image posts. Creating videos for social media need not burn a hole in your pocket, though. You can make use of an online video editor to create stunning social videos in no time. Just choose from a vast library of cool templates, add text, icons, or other images, and you’re good to go!

Explain Core Value Proposition Better

According to Wyzowl, 98% of consumers say that they got a better idea of how the product works through an explainer video. If you have a complex SaaS (software as a service) product, tutorial videos on your website can make things clearer for a prospect, thus accelerating their journey down the funnel. Interactive video is the latest trend to hit the market, bumping up viewing time by nearly 47%. 93% of marketers agree that it is a better way of educating users. For instance, you might get an option to look at the product from different angles, while someone demonstrates its benefits. Think of this as a two-sided infomercial where you get to play around with the product and experience it firsthand.

This is just the tip of the iceberg. Today, brands are coming up with more and more creative ways to reach their audiences via video - Facebook Live and IGTV videos being a couple of the prime examples. So, if you’ve not jumped on the video marketing bandwagon yet, you should do so immediately!

 

If you enjoy PWInsider.com you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more by clicking here!

• Tweet