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CAN GENDER INFLUENCE THE WAY WE GAMBLE?

Gender simply brings to our knowledge male or female, masculine or feminine. Looking at the history of gambling from a gender perspective, we would say that gambling was more associated with males because of their preferences for risk-taking. Early examples of gambling started in activities such as cockfights, where chickens were domesticated to entertain the paying crowd. From there gambling progressed by taking the form of games such as poker. All these games were strictly male-dominated, not until the advent of casinos like the King Billy casino in Australia, lotteries, raffle draws that women began to involve themselves in gambling. The rise of feminism came as a result of Greater economic freedom that women enjoyed in the 20th century.

When online gambling was introduced the participation of women increased greatly, presently there are a lot of female gamblers and even the gaming companies are adapting to their preferences. Gender has a big influence on the way we gamble, according to Harvard studies has found out that men tend to gamble more than women. This is positively correlated with testosterone which is more dominant in males than female testosterone which is more dominant in males than female men began gambling early in life than women as the average man starts to gamble in his teenage age and women in their mid-to-late twenties. Men are even more likely to seek out games that require some skill to win like poker and blackjack.

While on the other hand, women tend to prefer games that are more random in nature and based on luck like bingo or slot machines. Let's take a look at the way gender influences gambling ranging from the kind of games each gender is attracted to, the money they are willing to spend and how differently they react:

They engage in different Games

There are many reasons why the difference in the kind of games men and women play is generally noticeable. Women are always more likely to choose low-risk games that are based on luck, while men love games that involve strategy to increase the odds in their favour.

Ladies also prefer fixed bets, compared to males who are comfortable with wages that are not predetermined. In general, women play more of slot machines, raffles, lotteries etc. While men prefer Sports Betting, Poker or Casino table games. There are other factors such as age, economic status, but this general difference provides interesting information for marketers seeking variety.

Different Attitude Towards Spending

Women take lesser risks generally; they would place a small amount of money on the same bet as their male counterparts. They usually have a smaller bankroll and are less likely to raise their bet because of the belief that the odds are stacked against them. Meanwhile men believe that they can use their strategy to get a win so they are more optimistic that they are going to win.

Different Reaction to Wins and losses

Women react more emotionally while men tend to be more aggressive from research shown by psu, when women experience a significant loss they are likely to cry, show signs of nervousness or sadness. This is because women are more comfortable expressing their emotions than men. But when men experience a major loss they tend to be more aggressive, this aggressiveness is shown by actions such as hitting, kicking the table or slot machines they even make quarrels with the dealer. This aggressiveness also manifests when they win Big, they tend to bet more and try to even win more. While women are likely to cash out after a big win.

Gender has influenced the time at which they play

Both men and women bet at the same time of the day, duke tells us that when we consider the circumstances that affect when, how often and how long they play we notice the big differences, women are generally obligatory to responsibilities such as cooking, cleaning, taking care of their kids and spouses. So they are likely to make sure these things are done before they can decide to sit and gamble. They also tend to play free games at short quick intervals throughout the day, other than sitting on a game for long as this is one of the reasons why betting online is a favourite for women, giving them choices of playing when they want to and as long as they want. But for men they prefer person in person trips to the casino added with their online bets. Men also start betting in their early twenties while women on the other hand tend to begin gambling once they have established a sense of financial independence and stability.

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