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Becoming stale on Instagram is something we often shy away from admitting. Although it can be unfortunate, it’s also something that happens to the best of us. Yes, even those who know how to go viral end up needing a shakeup, which is exactly what we’re here to help you find and help you add more Instagram followers. A big trend over the past couple of years has been the rise of engagement tools like BuzzVoice.
That’s why we put together a few key tips to get started. Check them out below:
1. Invest In The Right Engagement Tools
A big trend over the past couple of years has been the rise of engagement tools. While at first, people were selling bots and like farms have now transformed into an industry where people can buy real Instagram likes from platforms that distribute your content to the right eyeballs depending on their interests.
Don’t be afraid of integrating these into a trickle-down drip campaign, giving you an efficient amount of engagement to match the rest of your natural traffic without going too crazy. Athletes use growth services like AiGrow when they want to buy Instagram likes.
2. Do A Reassessment Of Your Brand’s Reputation
While we’re not suggesting anything is wrong with your image, doing a reassessment of where your brand stands is always a smart place to start. From Fortune 500s to small mom and pop shops, almost every company that’s reliant on customers does a health check of their brand, looking at how the public perceives it, what changes could be made, and even how it’s performing against the competition.
Start digging through what people have said previously, as well as survey what your current base is saying about how you could improve. As your brand is as much a part of them as it is to you, this is a process in building something better for you both into the future.
3. Learn How To Edit Videos
Although it sounds simple, learning how to edit videos can put you above over half the competition on Instagram. Not only does video content overall get more engagement, but it also can be rehashed and reused in a number of different ways, giving you more of yield for what you create.
Start checking out what different pieces of software might be the most intuitive for you to use, as well as if there are any free editors specifically for Instagram videos. With a little patience, you’ll be a video pro in no time.
4. Establish More Partnerships
Instagram is all about who you know, which is why the rise of brand partnerships and influencers has become such a big part of tapping into different networks. Regardless of the size of your brand, creating the right partnerships amongst your niche will help you out tenfold.
Brainstorm some companies, influencers, and others that you genuinely have an appreciation for, work on your messaging, and ask them if they want to link up. The trick to getting them to say ‘yes’ is genuinely being someone that they want to hang out with, so embrace that role and show them who that can be.
5. Give Your Audience A Say
According to ViralRace, as your Instagram is all about your audience, it’s never a bad idea to ask them what type of content they’d like to see. This isn’t going to make you look weak or diminish your brand, but rather give yourself a chance to put your guard down and let the people who follow you tell it.
From asking if they want to see more quizzes to what type of content you’ve produced that they might enjoy more of, your audience definitely has a perspective on where they want to see you take your content, which is why it’s never a bad call to let them be a part of the process.
6. Look Into AR Effects
One of the biggest trends in 2019 was AR effects, which have come quite the rage as of recent. What started out as face filters have now transformed into interactive quizzes and other animations on your Story, which a lot of brands have started to pick up on.
With the right content to your effect, these objects can pop off as a way to bolster your brand in no time.
7. Hire An Influencer
For how much they’ve been all the rage, influencers have a lot of staying power. Even finding someone that’s a micro-influencer with a highly-engaged audience is a great investment, giving you the type of ROI traditional advertising doesn’t always have.
As we’re more likely to listen to our peers than a company, the rise of influencers will continue along the trajectory it’s been, which is why it’s important for you to buy in now while you still can.
8. Check Out More Design Tools
Believe it or not, you don’t just have to rely on PhotoShop anymore to get your designs done. The past couple of years have brought on the likes of Canva, Figma, and even Gimps resurgence, which all can be great tools to get familiar with (and have excellent free versions as well). We’ll note that you don’t have to get too technical or crazy with your design, but rather just getting down the fundamentals and then graduating from there.
9. Don’t Be Afraid Of Bringing On An Agency
While they can be pricey, bringing on an agency can also ensure that your content is getting the boost it needs. From video production to design to even conducting a brand audit, there’s an agency for all of it. Depending on what you consider your weak points, this is always a sound investment with long-term returns.
10. Make It A Habit To Follow Hashtags
Finally, as hashtags are hubs for conversations, it’s important to keep up with what’s being said and how you can contribute. Even if you personally don’t use hashtags very much, they’re still one of the most popular strategies for bringing a conversation together.
Start digging through what your peers and instagram followers are using, providing you with hubs and pockets you can utilize to engage more, as well as get people to come and check out your content.
What’s been your best win in creating more engaging content? Comment with your insights below!
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