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If you are a small business owner and your marketing strategies remain the same, they will quickly go stale. Your competition might find better marketing strategies and it's also possible for your customers to simply get tired of you. Therefore, it is important for you to follow the marketing trends in order to stay fresh.
The basic marketing plan for your business might work but there are always things you can improve. Here is a quick guide on improving marketing for your small business.
1. Study Your Competitors
One of the best ways to better your marketing strategies is to learn from your competitors. Take a close look at their marketing strategies and find out the strategies they are using to attract customers. In case yours is the only company in your industry using old marketing techniques (such as cold calling) with little return, you should learn from your competitors in the industry. It's possible that their tactics are working and those same tactics might work for you as you are also trying to get the same customers.
For instance, if your competition regularly spends money on Facebook ads, you should also do the same. If they are continuously spending money on Facebook ads, it indicates that their ads are working as advertising on Facebook costs money. It's entirely possible that your Facebook advertising also succeeds and you might get some of their customers.
2. Testimonials
People like to look at reviews before buying something to validate their buying decision. People want to be sure that they are buying a quality product. People also want to make sure that they are getting a better deal when they buy from you as compared to buying from your competitors.
One way to get more customers is to get reviews from your existing buyers.
These reviews can be then placed in multiple places to ensure these are visible to potential customers. These reviews can also be added to your website. You have the option of creating a dedicated page for testimonials and you also have the option of letting your customers review the products they have bought. Simply put, add customer reviews to your website as it helps in making your website more effective.
You also want to get customers to leave reviews on various social media platforms. For instance, your business’s Facebook page is a great platform for your customers to leave reviews. Similarly, there are dedicated review sites where you can encourage customers to leave reviews.
Get in the habit of asking your customers for reviews. Use a social media post or an email to remind them. If you meet your customers in person, politely asked them to leave a review. Make it easy for your customers by giving them directions to the places where they should leave reviews, have your website built by the experts at Website.Builders and make it easy for your customers to navigate, leave reviews, find reviews and ultimately make a purchase.
3. Continuously Update Your Social Media Properties
You might already be aware of the importance of social media marketing for small businesses. Social media marketing involves more than just creating accounts on different platforms. There is always something new you can do to enhance your presence on various social media platforms.
First and foremost, make sure your business information is always accurate and updated on the platform. Don't forget to update your social media profiles in case there is a change in your business. Also, it is important to ensure that your pictures, logo, hours of business, address as well as website always stay current.
Secondly, you should always post fresh content on your social media properties. Don't just forget about a social media property after creating an account. Fresh content helps in keeping your business in front of your customers. Make posts about new sales and products, and keep your followers engaged with new happenings in your business.
4. Step Out
If you run a home-based business or you have a storefront, you need to step out and let potential customers see you. Your potential customers want to get to know you. In some cases, you might have to step out and go to meet your customers as not everyone will come to meet you.
Go out to local events to further develop your local marketing strategies. If possible, get a table or a booth at local events. The choice of events should be based on the kind of products or service you sell. Some options include farmer’s markets, flea markets, local fairs and festivals as well as special interest events. For instance, if your business involves selling home-made soaps, it's a good idea to have a place at an expo dedicated to home-made goods.
In these events, you can always bring products to sell and also provide potential customers information about your business. Don't forget to offer a brochure or a business card to people even if they don't buy something as it will help them keep you in mind in case they need something later.
One idea to get people to sign up for your email list is to hold a contest. Find ways to nurture these leads and always keep in touch with them once the event ends.
5. Establish Yourself as an Expert
One of the ways to better market your small business is by projecting yourself as a local expert. It's a long-term marketing tactic for small businesses but it comes with a big payoff. Search for local interest group meetings that align with your brand. Always make a point to attend these meetings as it gives you an opportunity to network, find potential customers and also, show off your expertise.
Offer to speak at various local meetings and events. These local events are also a great opportunity for demonstrations. Join a local Chamber of Commerce and leverage the benefits of networking. Get in touch with libraries as well as other local organizations and offer your services as a volunteer.
Build relationships with local journalists. Offer your services as an expert to local reporters instead of trying to get them to write about your business. Building relationships with local journalists has a big payoff as they will come to you whenever they need some information or need to interview someone in your line of work. Don't forget to ask journalists to mention the name of your business when quoting you in the article.
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