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WHAT IS CONTENT MARKETING?

Content marketing is a digital. It involves creating and distributing valuable, relevant and consistent content. This is in order to attract and gain a clearly defined audience. The aim of content marketing is to prompt profitable customer action.

The key to content marketing is value

It's what changes the above-mentioned description from one that could describe almost any sort of advertising or digital marketing. 

It is possible to tell if a piece of content is the kind that could be part of a content marketing campaign:

• People must seek it out.

• People must want to consume it as opposed to avoiding it. 

What content qualifies as content marketing?

More precisely, however, the term 'content marketing' refers to the act of disseminating knowledge, advice, or entertainment in a consumable format. Examples of content marketing may include:

• Blog articles

• Videos

• Podcasts

• Social media marketing

• Emails

• Webinars

• Infographics

• Cartoons

• Quizzes

• Generators/Calculators

• Assessments

• Apps

Blog articles are content marketing pioneers 

Blogs have become a standard convention in the business world in addition to society in general. These types of articles allow for people to access high-quality information without any monetary investment.

When useful content is distributed through a business blog, the benefit is that you come across as an industry expert. This will not only keep visitors returning to your blog but it can also turn these readers into potential buyers.

When you freely share content, it allows for your business to build trust with your readers. After all, you're providing them with valuable industry tips and information and you're not asking them for any money in return.

Content-rich pieces will keep your target audience engaged. However, this is if you know who those readers are . Content in content marketing can be longer and it should be. Even Twitter has doubled its character limit. Let's not forget that Twitter is a content tease, in other words a 280-character gateway into the longer articles, blogs, reviews, as well as the interviews that the reader is looking for.

The average blog today should run anywhere between 300 and 2 500 words. This depends on the scope of the subject. If your blog is less than 300 words, and you won't have enough information to rank favourable on the Search Engine Results Pages (SERPs). As longer content goes more into a subject, it's also more inclined to rank well on digital platforms.

Best practices also suggest that if you pen more than 2,500 words in your blog, you've spent enough time and energy to request a conversion in return. This means requesting the reader to give you their name and email in exchange for your significant, multi-dimensional examination of the material that responds to their questions.

Don't forget the hyperlinks

If you link to outside sources, it shows readers that you've done your research into the topic. In this way, it builds your expertise with your readers. 

Hyperlinks allude to a larger conversation on the Internet. They will help you leverage the equity of other experts. Links also demonstrate that you have integrity by citing your sources rather than merely passing their thoughts off as your own or alternatively making up your own facts as well as statistics. 

Linking to other websites, and letting them know that you have done this, increases the chances that they'll link back to you.

No matter your topic or industry, no matter your customer or prospect, you've got to convey that you know what you're talking about. You are the expert on the product (service/idea) you sell. Content is credibility, and once it's online, it's there forever – along with your company's reputation.

 

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