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World Wrestling Entertainment filed a trademark on the phrase "Then Now Forever" on 2/4, one day after it was used by CBS as a slogan with the broadcast network debuting it during their Superbowl coverage the previous day.
WWE has been using the phrase for the open of their programming since 2012.
The trademark filing notes WWE is applying for usage in good and services, specifically, "...shows about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television, and via the internet or commercial online service; providing wrestling news and wrestling information via a global computer network"
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