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World Wrestling Entertainment filed a trademark on the name "Starrcade" on 7/17, PWInsider.com has confirmed.
The event was initially created by Jim Crockett Promotions back in 1983 as a Thanksgiving night supershow, the title of their biggest event of the year. That tradition remained until the company shut down and was purchased by Turner Broadcasting, creating World Championship Wrestling. They retained the event, running it through December 2000.
WWE acquired WCW in March 2001, ending the run of the event. All of the previous Starrcade events are available on the WWE Network and WWE has previously released a DVD collection of matches from Starrcade events.
WWE used the Starrcade name last November to brand a house show in Greensboro, NC, the original home of the event, running opposite a huge annual convention and event that has taken place in recent years in the same market, Wrestlecade.
PWInsider.com had previously reported there were additional plans to additional events with the Starrcade brand name after the success of the house show branding in Greensboro.
The Starrcade trademark filing on 7/17 noted the filing was in regard to goods and service, specifically, "Entertainment services, namely, the production and exhibition of professional wrestling events; providing wrestling news and wrestling information via the Internet, a global computer network or a mobile app; providing sports entertainment information regarding ongoing programming via the Internet, a global computer network or a mobile app; entertainment services, namely, a production and distribution of programming featuring wrestling rendered through the media of television, cable, satellite, radio, telephone and broadband systems, and via the internet and portable and wireless communication devices."
While not confirmed, the timing of the Starrcade trademark filing is interesting given that WWE is working on their first ever main roster women's PPV event, which may be announced as soon as tonight on Raw.
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