PWInsider - WWE News, Wrestling News, WWE



By Mike Johnson on 2017-11-15 12:08:00

A press release was issued today, announcing that current Impact Wrestling personality Konnan will head the creative team for a new pro wrestling promotion, Aro Lucha, that is being launched by former TNA production company and minority owner Aroluxe.

The promotion is expected to begin running next year with TV tapings in the Nashville, TN area, where Aroluxe is headquartered.  Aroluxe had been funding Impact tapings in exchange for a percentage of ownership in the company and as reported in 2016, the company was in a position to claim ownership over Impact had Dixie Carter not maintained regular payments reimbursing Aroluxe.  

As it turned out, Anthem Media would come in as an investor and eventually purchase Impact from Carter's company Impact Ventures LLC.  That left Aroluxe out in the cold as they were not retained as Impact's production company.

The Twitter account for Aro Lucha promises, "High-energy Lucha Libre for the entire Authentic family.  Authentic stars, characters & stories. Live events & digital content. Lucha for the fans by the fans."

What this means for Konnan's status with Impact Wrestling, where he manages LAX, remains to be seen.

The official release reads:

ARO LUCHA Announces Carlos “Konnan” Ashenoff as Head Writer

Arolucha, Inc. announced today that Carlos “Konnan” Ashenoff will lead the writing team for its upcoming Lucha Libre project. Effective November 1st, 2017, Konnan will lead the writing team to produce character-driven, authentic, and original storylines for the Aro Lucha world of Lucha Libre.

Konnan is regarded as one of the brightest and most creative minds in the wrestling and sports entertainment industry. Spanning over 3 decades, Konnan’s career has ranged from professional wrestler and on-screen talent, to color commentator, booker and creative consultant. He has worked for nearly all major professional wrestling organizations including AAA, CMLL, WCW, Impact, and WWE.

“When you’re creating an authentic Lucha Libre product in the United States, I’m not sure if there is any other person you want at the core of your company than Carlos, (Konnan)” said Jason Brown, CEO or AroLucha, Inc, “He brings an authenticity and a knowledgebase to the project that is unmatched.”

Konnan is best known to his legion of fans as one of the biggest box office draws in the history of Mexico. Breaking attendance records as the main event in virtually every major city, including Mexico City and Los Angeles. Although his success as a professional wrestler launched Konnan’s career, his lasting impact on the industry continues through his own Mexico-based promotion, The Crash Lucha Libre, where he is co-owner, lead writer, and executive producer. Konnan has a keen eye for talent, bringing to light the likes of Rey Mysterio and Psychosis, and more recently Penta Zero M and Rey Fenix. He continues to influence and foster young talent through his perpetual support of Hispanic performers within the professional wrestling industry.

“Carlos loves this industry. He has given his life to professional wrestling and there is no one else that we could see as a better partner within the US,” said Ron Harris of Aro Lucha.

For more information visit

If you enjoy you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more, right now for THREE DAYS free by clicking here!