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The following press release was issued:
KEVIN HART IS BACK FOR THE SIXTH SEASON OF COLD AS BALLS, THE INTERNET’S BIGGEST SPORTS TALK SHOW
Season 6, Presented by Old Spice, Premieres on May 10th with Guest Stars Marshawn Lynch, Sasha Banks, George Kittle, DK Metcalf, Shaun White, Tyreek Hill, and More
Watch the trailer HERE
WHAT: HARTBEAT, the global, multi-platform media company creating entertainment at the intersection of comedy and culture, announces the return of the biggest sports talk show, Cold as Balls. Produced with OBB Pictures, the film/TV division of OBB Media, season 6 will premiere on Tuesday, May 10th on LOL! Network.
Returning to the ice tubs for eight more episodes, host Kevin Hart is ready to go deeper than ever with a brand new all-star roster of guests set to take the plunge. Kevin and his guests will be back in the locker room and hunkered down in the ice tubs for hilarious and real conversations. This season of Cold as Balls is bigger and icier than ever where audiences get the chance to deep dive into the minds of their favorite athletes.
“It has been incredible to watch Cold as Balls grow season after season and become a massive success,” says Kevin Hart. “I’m so excited to be back in the cold tubs to have more in depth conversations and ask our slate of extraordinary guests my ice cold, pressing questions.”
“Kevin’s at the top of his game, and we couldn’t be more excited to continue this journey with him and HARTBEAT”, says Michael D. Ratner, showrunner, and OBB's Founder and CEO. “We’re incredibly proud of the massive audience that this partnership has built and are excited to give our fans a brand new season in the tub.”
The new season premieres with Miami Dolphins wide receiver Tyreek HIll. Additional guests this season include WWE champion Sasha Banks, a whole slew of NFL legends including Marshawn Lynch, Malcolm Jenkins, Von Miller, George Kittle, DK Metcalf, and 3x Olympic Gold Medalist Snowboarder Shaun White.
Old Spice, with its long history of helping guys navigate the seas of manhood, returns for its sixth season as presenting sponsor. The quintessential men’s grooming brand, bringing its commitment to eliminating sweat in all forms, is excited to once again partner with Hart and HARTBEAT to spotlight the biggest names in sports.
“Old Spice has always been about creating crave-worthy content that he actively seeks to watch,” says Matt Krehbiel, brand vice-president at Old Spice. “Whether you’re watching the unexpected with friends or in the ice tub with Kevin, the ridiculously long-lasting protection of new Old Spice Dry Sprays will help you smell ready for anything.”
New episodes will air every Tuesday on the Laugh Out Loud YouTube channel, Cold as Balls Facebook page, and Hart's Facebook page.
WHO: Featured guests include Tyreek Hill, Sasha Banks, Marshawn Lynch, Malcolm Jenkins, Von Miller, George Kittle, DK Metcalf and Shaun White.
WHEN: Series premieres Tuesday, May 10, 2022
Cold As Balls has captivated audiences since its premiere in 2018, earning over 1.34B+ views to date. The franchise quickly became one of the most-watched series across the Internet and an instant breakout success with guests LaVar Ball and Blake Griffin, and continued to see episodes trending #1 Worldwide on YouTube throughout each recurring season with guests such as two-time NBA Champion Lamar Odom, “Fortnite” legend Ninja, WWE champions the Bella Twins and The Undertaker, NFL stars Russell Wilson and Donovan McNabb, skateboarding legend Tony Hawk, wrestling icon Ric Flair, and others.
OBB’s Founder and CEO, Michael D. Ratner and Sean Thomas Spencer created the
series with Ratner serving as Executive Producer alongside Hart, Jeff Clanagan, Thai Randolph, Dave Becky, OBB’s Scott Ratner, Kfir Goldberg, with producer Tina Maher.
ABOUT HARTBEAT
Founded by Kevin Hart, HARTBEAT is the global, multi-platform media company creating entertainment at the intersection of comedy and culture with a mission to keep the world laughing together. HARTBEAT delivers comedy through its three divisions: HARTBEAT Studios, which finances, develops and produces innovative content; HARTBEAT Media, which connects with consumers around the world through events and the company’s expansive distribution network; and PULSE, the company’s branded entertainment studio that serves as a creative and cultural consultancy to brand. HARTBEAT’s flagship consumer brand, the LOL! Network, reaches audiences across its O&O social media, audio, and OTT partners.
Led by an award-winning team, HARTBEAT is a valuable partner to the biggest entertainment companies, platforms and brands in the world, driving cultural currency and generating sales, subscriptions, buzz, and conversation with some of the most coveted audiences.
ABOUT OBB MEDIA
Founded in 2016 by entrepreneur and filmmaker Michael D. Ratner, OBB Media serves as the parent company to OBB Pictures (film/TV/digital), OBB Sound (audio & podcasts), OBB Branded (branded content), OBB Cares (social good & charitable initiatives), and OBB Studios (physical production). Ratner, alongside co-founder Scott Ratner, and a team of talented storytellers produce scripted and unscripted projects across various mediums. The company has become well known for projects such as the globally released concert film Justin Bieber: Our World for Amazon Studios; the 2021 SXSW opening night headlining film Demi Lovato: Dancing with the Devil, which garnered 41 million views to date and received a Certified Fresh rank on Rotten Tomatoes with a 99% audience score; the docuseries Justin Bieber: Seasons, the most-viewed premiere of all time globally; Historical Roasts for Netflix; Cold As Balls starring Kevin Hart; and the ESPN 30 for 30: “Gonzo @ The Derby." OBB Sound is home to hit shows including The Zach Sang Show, Too Long; Didn't Watch with Rolling Stone, and In Good Faith with Chelsea & Judah Smith. OBB Branded partners with some of the world's most well-known brands, including Apple Music, Pepsi, Old Spice, Kylie Cosmetics, and Lexus. Finally, OBB Cares dedicates its time to social good, purpose producing, and using the company's unique resources to impact positive change in the surrounding community ranging from mental health awareness to civic youth engagement. The award-winning production company headquarters is in West Hollywood, California, with its full-service production studio, OBB Studios, located nearby in Hollywood, California. For more information, please visit the company website at www.obbmedia.com.
ABOUT OLD SPICE
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. Celebrating 80 years as an iconic American brand, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No. 1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice offers a complete product portfolio for today’s man, including anti-perspirants, deodorants, body washes, body sprays, shampoos, hair stylers, shave gels, aftershaves and colognes.
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