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During the WWE Stockholder call last week, Vince McMahon alluded to new hires and a new team for both WWE Creative and Live events.
While he may have been referring to names like Bruce Prichard, Dana Warrior and Jeff Jarrett for the creative team, there have been several new writers recently added to the team this month. Michael James Nelson, who has worked on NBC's Off Their Rocker with Betty White and on MTV's Movie & TV Awards, has been added to the team. Andrea Kail, who has worked on TruTV's Comedy Knockout, among other projects, has also been hired as a writer by the company.
On the Live events side of things, the shows remain overseen by Michael Hayes but in recent months, Steve Corino has been working on the creative side of the live event team as well since coming up from NXT to the main roster.
PWInsider.com has also confirmed that the company has recently hired two live events managers in Jules Rice and Stefanie Stephens. Rice was formerly a Marketing Manager for the Houston Sports Authority and will be overseeing WWE live events in the Mid-West. Stephens has worked as a market manager for Cirque du Soliel and most recently worked for WWE sponsor Crickett Wireless. She will be working on Southeastern-based live events for the company.
WWE has noted in the past that Live Event Managers would cover the following responsibilities for the company:
Key Responsibilities:
• Provide scaling and pricing for events
• Develop a media/advertising campaign and strategy based upon assigned budgets
• Work with internal departments, including PR and Marketing, regarding different avenues of promoting the event
• Work to build relationships in the market with the key decision makers and partners in the business/governmental communities
• Develop strong relationships with these local partners and create ties with local sponsors and retailers
• Generate a true understanding of each market and their spending habits, daily trends, and demographic breakdown
• Work with Creative Services, as well as TV and Radio Spot Producers to develop a custom creative strategy in each market
• Create and analyze various reports on event sales and trends
• Serve as accountable on-site WWE representative for all events in region
• Ultimate goal is to make the best experience for our fans; before, during, and after every live event in region
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