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World Wrestling Entertainment is going back to the past to help forge their future.
PWInsider.com has confirmed with multiple sources that Bruce Prichard is returning full-time to the company to work in a top position on the creative team and will start back at WWE TV this Monday in Atlanta, GA.
Prichard’s position was described to PWInsider as being “as important as possible” in creative and that he will be one of the top point people in the creative team going forward.
Prichard, 55 years old, was best known on camera as Brother Love but worked behind the scenes for a number of years as a producer and worked directly with Vince McMahon as one of his top lieutenants. We are told that Prichard’s new role will be very similar to his former position in that he will be working directly with McMahon on all things creative.
Prichard left WWE in 2008 and has since become the host of one of the most popular pro wrestling podcasts Something to Wrestle With, where Prichard and co-host Conrad Thompson do deep dives into events and personalities from WWE’s history. The podcast has become so popular that a version of it was brought to the WWE Network for a series of episodes. A a second season planned for later this year. There is no word what this hiring means for the future of the podcast itself.
Prichard originally broke into the business under the legendary Paul Boesch and worked for Impact Wrestling after exiting WWE in 2008. He has made cameos as Brother Love on WWE programming in recent years.
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