The deal, titled "Hero In All Of Us" was covered by Variety, which broke details on The Terminator connection to the HHH entrance in his bout against Sting, which will be the first of many deals the partnership hopes to put together. WWE will be promoting the new Terminator film through July, when it hits theaters.
The idea is a way to increase ad revenue for WWE programming and also come up with new and unique ways for entities to promote their brands via WWE and NBC Universal.
To read the Variety article, click here.
If you enjoy PWInsider.com you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more by clicking here!