The hunt, described to me as "city-wide" will kick off at 12 Noon and will be an interactive event inviting fans to help "decide the future" of the promotion going forward, depending on their success.
CHIKARA has not run an event since their last iPPV, which saw their "parent company" suddenly shut down the show and throw everyone out of the venue. Since then, there have been a series of viral campaigns via Youtube videos and Twitter accounts pushing to bring the company back from the brink of oblivion, including a "guerrilla show" that ended with the security team of the parent company kidnapping a "fan" that was leading the cause for the return.
The scavenger hunt is just the latest unique way they are trying to build interest and well, it's certainly original!
If anyone takes part, I absolutely want a live report!
If you enjoy PWInsider.com you can check out the AD-FREE PWInsider Elite section, which features exclusive audio updates, news, our critically acclaimed podcasts, interviews and more, right now for THREE DAYS free by clicking here!