What this means is that the overall average number of homes that will be accounted for will be greater (an estimate at TVByTheNumbers.com suggests 1.5 million new homes) overall, so ratings are expecting to drop a little across the board, since Nielsen's system measures the percentage of homes watching specific TV programming in comparison to the amount of TVs being viewed at that time.
So, WWE and TNA programming will drop a slight amount in the ratings, even though the homes don't technically receive USA Network, Spike, etc. but have been added to the base of potential homes that could be watching their programming.
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