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CHANGES TO HOW TV RATINGS WILL BE DETERMINED AND WHAT THIS MEANS FOR WWE & TNA GOING FORWARD

By Mike Johnson on 2013-08-28 10:20:54
Beginning with the 2013-2014 TV season that will kick off this Fall, the Nielsen company will begin counting households that don't watch TV traditionally (i.e. over the air antennas, cable, etc.) but instead stream their programming.

What this means is that the overall average number of homes that will be accounted for will be greater (an estimate at TVByTheNumbers.com suggests 1.5 million new homes) overall, so ratings are expecting to drop a little across the board, since Nielsen's system measures the percentage of homes watching specific TV programming in comparison to the amount of TVs being viewed at that time.

So, WWE and TNA programming will drop a slight amount in the ratings, even though the homes don't technically receive USA Network, Spike, etc. but have been added to the base of potential homes that could be watching their programming.

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