Slim Jim(R) Named Presenting Sponsor of Wrestlemania XXVI(R)
STAMFORD, Conn., Feb 22, 2010 (BUSINESS WIRE) -- World Wrestling Entertainment(R) and Slim Jim(R) announced today an integrated promotional deal. Slim Jim, a ConAgra Foods(R) brand, will be the "Official Meat Snack of WWE" and is the presenting sponsor of WWE's WrestleMania(R) XXVI, in Glendale, Arizona on March 28 and SummerSlam(R), in Los Angeles, California on August 15. As part of the deal, WWE Superstar Edge(R) will serve as a spokesperson for Slim Jim.
The one-year deal extends the relationship begun last year as part of the brand's "Spicy Side" campaign and shows consumers what happens when their alter ego encounters the snap of the bold and spicy flavor of a Slim Jim. It will feature numerous promotional activities involving WWE's television programming, WWE.com, live events and publications throughout the year.
On behalf of Slim Jim, Edge will be making personal appearances and hosting
the "Live Like Edge" sweepstakes as well as "The Slim Jim Showdown," a mobile
phone contest. A new "Spicy Side" commercial featuring Edge will debut on USA
Network and MyNetworkTV during Monday Night Raw(R) and Friday Night SmackDown(R),
as well as online at SpicySide.com and WWE.com. The commercial will also be seen
at more than 300 WWE live events throughout the year.
The "Spicy Side" campaign demonstrates the constructive energy one's alter ego may experience following the over-the-top, 'rip-and-tear' eating experience of Slim Jim. The campaign integrates TV, experiential marketing, in-store, online and public relations activities, as well as an interactive Web site at www.spicyside.com that offers gaming and social networking experiences.
World Wrestling Entertainment, Inc., a publicly traded company /quotes/comstock/13*!wwe/quotes/nls/wwe (WWE 16.46, +0.02, +0.12%) , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto.
Additional information on World Wrestling Entertainment, Inc. /quotes/comstock/13*!wwe/quotes/nls/wwe (WWE 16.46, +0.02, +0.12%) can be found at wwe.com and corporate.wwe.com.
ABOUT SLIM JIM
Slim Jim is the No. 1 brand of meat sticks. The brand offers a variety of snack items, including meat sticks, beef jerky, beef steak, and beef and cheese and is available in a variety of flavors at convenience, grocery and mass stores. The brand offers a one-of-a-kind snacking experience, with its intense spicy flavor and snap that consumers love.
ABOUT CONAGRA FOODS
Slim Jim is a brand of ConAgra Foods, Inc. /quotes/comstock/13*!cag/quotes/nls/cag (CAG 24.53, -0.11, -0.45%) . ConAgra Foods is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip and many other ConAgra Foods brands in grocery, convenience, mass merchandise, and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
WWE Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.
ConAgra Foods Forward Looking Statements: This release contains forward-looking statements. These statements are based on management's current views and assumptions of future events and financial performance and are subject to uncertainty and changes in circumstances. The company undertakes no responsibility for updating these statements. Readers of this release should understand that these statements are not guarantees of performance or results. Many factors could affect the company's actual financial results and cause them to vary materially from the expectations contained in the forward-looking statements. These factors include, among other things, availability and prices of raw materials; the impact of the accident at the Garner manufacturing facility, including the ultimate costs incurred and the amounts received under insurance policies; product pricing; future economic circumstances; industry conditions; the company's ability to execute its operating plans; the success of the company's innovation, marketing, and cost-savings initiatives; the competitive environment and related market conditions; operating efficiencies; the ultimate impact of the company's recalls; access to capital; actions of governments and regulatory factors affecting the company's businesses and other risks described in the company's reports filed with the Securities and Exchange Commission. The company cautions readers not to place undue reliance on any forward-looking statements included in this release, which speak only as of the date made.