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Dana Warrior, the widow of WWE Hall of Famer The Ultimate Warrior announced today on the Warrior's official website that she has come to terms with World Wrestling Entertainment to become a brand ambassador for the company.
Warrior noted she signed a multi-year deal with WWE on 1/27, commenting:
"The relationship with WWE has built slowly and meaningfully; the way good ones do. From day one it was my mission to preserve my late husband's legacy and ensure his Warriors around the world continued access to his brand of inspiration. I could not have anticipated all the ways WWE would partner with me and then go beyond in sewing Ultimate Warrior into their universe's fabric. I could not have predicted how through this company I would find and develop myself, cultivate and unearth my skills. My roots were already at WWE; they've given me a place to struggle through growing pains but ultimately bloom.
This contract is affirmation of crossing into a new era of Warrior. The next phase honors the Warrior Women amongst us who carry the mantle too. WWE has been championing women emerging as athletes, executives, and business pioneers all along. I am honored to be amongst so many I admire and deeply respect.
Personally this opportunity feels like the ultimate "Always Believe" moment. It makes worth every sleepless night, every sacrifice, every moment of doing what scared the blonde out of my hair to do. It is proof if you work diligently you can prove yourself an asset, not a project. It is proof that hard work feels better than being handed something. For me, it is an example to my own Warrior Girls service to others is the greatest gift we give yielding ultimate reward."
Ultimate Warrior passed away in 2014, just the day after his first appearance on Monday Night Raw in almost 20 years, days after he was inducted into the company's Hall of Fame following a long and at times tumultuous relationship with the company. Since his passing, WWE has published a book on his life and unveiled a statue in his honor.
Dana Warrior has appeared for the company in promotional roles in the past, including presenting the first-ever Warrior Award in the WWE Hall of Fame to the late Connor Michalek.
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