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Mattel, which has been producing WWE action figures since 2009, will retain the master toy license for WWE. Their current contract with WWE runs through 2019.
The new WWE-Jakks Pacific pact will see the company produce, distribute and sell WWE products for everyday dress up, role-play, radio control vehicles, seasonal costumes, and JAKKS’ 3D IT™ Character Creator brand, in addition to action figures across the APAC (Asia-Pacific) region.
“We are pleased to once again be partnering with a franchise as epic as WWE,†said John Blaney, Executive Vice President of Marketing, JAKKS Pacific. “Our toy role-play and dress up product will only be enhanced by adding the WWE license to our portfolio. To have the opportunity to bring these larger-than-life personalities to consumers through our toy aesthetic is incredible, and we are looking forward to bringing our products to market.â€
“In addition to our long-standing master toy partnership with Mattel, we are excited to expand our toy portfolio with a company as innovative and creative as JAKKS Pacific,†said Casey Collins, WWE Executive Vice President, Consumer Products. “This new line of products will bring to life our favorite WWE Superstars and Divas in a new way that we are sure our fans and collectors of all ages will enjoy.â€
Jakks, then a fledgling company, began producing WWE action figures in the mid 1990s. In the early 2000s, they launched the popular WWE Classic Superstars line, using nostalgia as a way to appeal to collectors.
The new Jakks Pacific WWE products will begin hitting shelves in 2016.
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