As I broke exclusively yesterday on my PWInsider.com Elite Hotline, The Hulk Hogan-Eric Bischoff promotion that Hogan discussed in the UK Sun last week isn't actually a "promotion" in the traditional sense of the word, but instead is a TV pitch that the duo have shopped around to a number of networks under the Bischoff-Hervey Productions company banner.
The pitch is for a "reality" series featuring celebrities training and performing as professional wrestlers. A similar series was launched a few years back in Great Britain and failed miserably, although the "wrestling" portion of the show was closer to "American Gladiators" than anything involving professional wrestling.
At this point, CMT are the front runners for carrying the show and are currently in negotiations to bring the property to their network. That is likely what Hogan was referring to while speaking to The Sun.
Jason Hervey was handling some pre-production work last week in regard to the series. There's no word yet on what names, wrestling or otherwise, may be involved in the series beyond Hogan himself.
It would appear that the other grandiose statements made by Hogan during the interview were likely an attempt to garner the attention of WWE as they put together the card for Wrestlemania XXIV in Orlando, Florida.
Bischoff-Hervey Productions currently produce the entertaining Scott Baio reality series on VH-1 and are also working on a similar reality project involving Limp Bizkit frontman Fred Durst as well.